22nd Sep 2009
Yahoo! CMO, Elisa Steele, explains how at Yahoo!, “It’s you”
Yahoo’s Elisa Steele offers up the details on the new Yahoo! branding campaign, “It’s you.”
In her post over at Yodel Anecdotal, Elisa says: “The core of our message will focus on YOU. It will celebrate all of your individual wants, needs, interests, and passions. That’s because Yahoo! really is all about you — we’re constantly evolving to give you more of what you want and less of what you don’t. We want you to make the Web your own and are designing products to put you in the driver’s seat of your Internet experience. Our new brand positioning reflects that.”
How does that affect you, the advertiser? Well, our engaged audience of 500 million monthly viewers are chomping at the bit to get what they want — and often what you’re advertising. That vast and dedicated user base makes Yahoo! the number one online media company. Our unique ability to deliver a personally relevant, meaningful Internet experience will help us achieve our vision to be the center of people’s online lives — and help you achieve your advertising goals.
— The Team
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