28th Sep 2009
“It’s You” Goes Live
New Yahoo! campaign goes online, on TV, on radio and in print
From last week’s Advertising Week confab in New York we brought you Yahoo! Chief Marketing Officer, Elisa Steele’s, keynote, in which she introduced our new “It’s You” campaign and how it benefits both consumers and advertisers. That campaign has now gone public, showing how people can get the stuff they want, their way, every day, on Yahoo!
International anthem
This new global campaign, called “Anthem,” includes online, TV, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on you—the consumer—like never before. Where consumers are, advertisers need to be. Here’s a clip of just one of the spots aimed at bringing consumers to us—and you, the advertiser.
For more, visit Yodel Andecdotal.
— The Team
No related posts.
Leave a Reply