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Yahoo! at San Francisco’s 4A conference
Did you ever see the 1950 classic “All About Eve?” In it, Bette Davis plies the classic line, “Fasten your seatbelts, it’s going to be a bumpy night!”
Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco. At this fab confab, advertising’s best will appear and show off their newest and most fabulous wares. It promises to be a bumpy but fantastic conference, one full of surprises.
As the 4A the website says, it’s a chance for advertisers and agencies to “Collaborate with and ask questions of one another. Listen to leaders who have first-hand experience in transforming their own businesses to meet the emerging needs of a new era. Be a part of the bigger picture, the solutions to the time-consuming age-old questions of monetization and evolution.” That sounds pretty good. We can’t wait.
Here’s the up-shot on the Yahoo! down-low:
Sunday, Feb. 28
- 6:00 to 7 P.M: Opening Night Reception Sponsored by Yahoo! — Cityscape Room, Hilton
Monday, March 1
- 10 A.M: Carol Bartz, Transforming Yahoo! — Continental Ballroom, 2nd Floor
Noon to 7 P.M: Yahoo! Transformation Lounge — Free custom lattes and live storyboard artist, lobby level - 5:30 to 7 P.M: Cocktails in 4A’s Transformation Lounge (which includes a special Yahoo! space)
7 P.M to 10 P.M: Dinner in Continental Ballroom sponsored by Microsoft
Tuesday, March 2
- 8 A.M. to 6 P.M Yahoo! Transformation Lounge Open — Free Custom lattes and live storyboard artist
Can’t be there? No problem. We will be, live blogging the events, tweeting and posting to the Yahoo! Advertising Facebook page.
—The Team
Some things are just plain messy. And unlike the savvy behind keeping previous W-2s neatly filed and probably the sanity behind saving—even electronically—old credit card statements for at least some time, there’s less to be said for clutter.
Whether it’s figure skating, freestyle skiing , snowboarding, hockey, or this year’s big game, 
Last night we announced a new partnership with Twitter that integrates Twitter’s real-time social experiences with Yahoo’s global network of more than 600 million users. Together with the recently announced Facebook integration, this relationship is a key part of advancing our social strategy, transforming Yahoo! into a highly customizable social experience that lets people unify their activity from their many social experiences across the Web. Good for users. Great for advertisers. For more details, 
In the decade or so since its invention, untold numbers of businesses large and small have taken advantage of pay-per click advertising to generate more website visits and sales. Unfortunately, these companies sometimes found themselves to be victims of their own success: Having experienced good results with paid search marketing, they broadened their keyword lists and campaigns, only to find them increasingly difficult and time-consuming to effectively manage.
The Sitewire team expressed their concerns to their Yahoo! account manager, who suggested that they become one of the first Sponsored Search clients to try the beta version of the Yahoo! Search Marketing Desktop, an application that allows users to easily and cost effectively create and manage Yahoo! Search Marketing campaigns in bulk. The results were instantaneous and dramatic. “Without the tool, uploading account changes or new campaigns might take an hour,” says Andrew Freeman, a Media Planner at Sitewire. “Using the desktop tool, the same amount of work is done in only five minutes. It’s a huge time-saver to just push a button and have the campaign changes uploaded, versus the three steps that were required with the bulk upload sheet. We then have more time to do other tasks that help make our campaigns succeed, like performance analysis, keyword research and A/B testing.”
Yahoo’s Scott Burke answers your questions
