Yogi Land

David Pann talks about customer migration and continuing search innovation

How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers for a greater relevance, and it’s a win for consumers and publishers since they have greater access to a new set of participation and inventory.” For more from David, watch the video below.

More WebProNews Videos

—The Team

This entry was posted on Tuesday, March 9th, 2010 at 3:49 pm and is filed under Did You Know.... You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.