Archive for September, 2011

30th Sep 2011

Social Good Summit 2011: A Worldwide Success [VIDEO]

summit image

Mashable, 92nd Street Y and the United Nations Foundation held the second annual Social Good Summit last week. The event united a dynamic community of global leaders to discuss how new media is creating innovative global solutions.

The summit was a huge success. It had 1,700 attendees during the week, and nearly 30,000 joined throughout the world via livestream. There were more than 45,000 tweets with the hashtag #socialgood in the weeks leading up to and during the event. The conversation was truly global, with high social media participation coming from countries such as Myanmar, Italy and Brazil.

At the event, innovative technologists, influential minds and passionate activists came together with one shared goal: to unlock the potential of new media and technology to make the world a better place. Inspiring speakers — including actors Richard Gere and Geena Davis, athletes Lance Armstrong and Serena Williams, and CEOs Beth Comstock of GE and Tony Bates of Skype — participated on stage. They talked about issues from maternal health and female empowerment to non-violence and peace-making via social media.

You can watch all the sessions on Mashable‘s YouTube channel, see photos on Facebook and read our coverage.

Here’s a look at some of the most inspiring sessions from this year’s Social Good Summit:


Social Good Summit : Day 2 : Lance Armstrong & Doug Ulman


THE ORIGINAL SOCIAL NETWORK -- LIVESTRONG WRISTBANDS AND GLOBAL GOOD Lance Armstrong, Founder and Chairman of LIVESTRONG (@LanceArmstrong), Doug Ulman, President and Chief Executive Officer of LIVESTRONG (@LIVESTRONGCEO) and moderated by Lance Ulanoff, Editor in Chief, Mashable (@LanceUlanoff)


Social Good Summit : Day 2 : Serena Williams, Anthony Lake & Adam Ostrow


CHAMPIONS FOR CHILDREN, CHAMPIONS FOR UNICEF Serena Williams (@serenawilliams) , Anthony Lake, UNICEF Executive Director and Mashable's SVP Content & Executive Editor, Adam Ostrow (@AdamOstrow)


Social Good Summit : Day 3 : Tony Bates


THE TRANSFORMATIONAL POWER OF SKYPE IN THE CLASSROOM Tony Bates, Chief Executive Officer of Skype (@Skype) and (@SkypeClassroom)


Social Good Summit : Day 2 : Mandy Moore, Randi Zuckerberg & Derrick Ashong


SPREADING THE BUZZ TO STOP THE SPREAD OF MALARIA: AN INTERACTIVE FACEBOOK TOWN HALL WITH RANDI ZUCKERBERG AND MANDY MOORE Randi Zuckerberg, Founder and CEO, R to Z Media (@RandiZuckerberg) and Mandy Moore, Ambassador, PSI (@TheMandyMoore)


Social Good Summt : Day 3 : Richard Gere & Henry Timms


Richard Gere makes a surprise appearance at the Social Good Summit


Social Good Summit : Startups for Good Challenge : Sun Saluter


Startups For Good Finalist and Winner : Sun Saluter Roseicollis Technologies aims to deploy technologies that can disrupt both developed and emerging markets. Currently they are implementing the SunSaluter, an inexpensive solar panel rotator, to push solar technology to the forefront of the alternative energy in the developing world.


Social Good Summit : Day 3 : Archbishop Desmond Tutu & Mary Robinson


WE ARE STRONGER TOGETHER: THE TRANSFORMATIVE POWER OF HUMAN CONNECTION -- THE ELDERS (@THEELDERS) Archbishop Desmond Tutu (@TheElders), Mary Robinson, Former President of Ireland and moderated by Lisa Witter, Chief Strategy Officer of Fenton (@lisamwitter)


Social Good Summit : Day 2 : Jeffrey D. Sachs & Hans Vestberg


21ST CENTURY EDUCATION FOR ALL IN A NETWORKED SOCIETY -- PRESENTED BY ERICSSON Jeffrey D. Sachs, Director, The Earth Institute and Hans Vestberg, President and Chief Executive Officer, Ericsson (@JeffDSachs)


Social Good Summit : Day 2 : Geena Davis, Paula Kerger, Abigail Disney & Asi Burak


WOMEN AND GIRLS LEAD: WHERE STORYTELLING, GAMING AND PUBLIC MEDIA CONVERGE Academy Award Winning-Actor, Geena Davis (@GDIGM), Paula Kerger, President and CEO of PBS (@PaulaKerger), Abigail Disney, Executive Producer of Women, War, War & Peace (@WomenWarPeace) and Asi Burak, Co-president of Games of Change (@ABurak), moderated by Aaron Sherinian, Vice President of Communications and Public Relations of the United Nations Foundation (@ASherinian)


Social Good Summit : Day 1 : Ted Turner & Adam Ostrow


NEXT GENERATION LEADERSHIP: AN OPENING KEYNOTE CONVERSATION Ted Turner, Chairman of Turner Enterprises, Inc. and the United Nations Foundation and Mashable's SVP Content & Executive Editor, Adam Ostrow (@AdamOstrow)


Social Good Summit : Day 1 : Nicholas Negroponte


HOW TO ACHIEVE UNIVERSAL PRIMARY EDUCATION FOR ALL, IN ONE YEAR: SOLVING THE PROBLEM OF 70 MILLION CHILDREN WORLDWIDE NOT EVEN REACHING FIRST GRADE Nicholas Negroponte, Chairman and Founder, One Laptop per Child Foundation (@NNegroponte)


Social Good Summit : Day 1 : Nancy Lublin


HMU (HIT ME UP!): YOUNG PEOPLE, MOBILE, AND SOCIAL CHANGE Nancy Lublin, CEO, Do Something (@NancyLublin)

Feeling down about missing out on this Mashable event? Next up is the Media Summit, which will spotlight how technology is changing the way we define and consume media. Join us on Nov. 4, 2011 at the TimesCenter in New York City. There will be exciting announcements, powerful interviews, inspiring presentations and great networking opportunities.



Sponsored by Ericsson


For more than a century, Ericsson has seen communications as a fundamental human right. Today, it is the leading provider of technology and services to network operators. Its networks connect 2 billion people and almost half of the world’s 5.5 billion mobile subscriptions. Now, Ericsson intends to do for broadband what it did for the telephone: make it mobile, available and affordable for all. Ericsson’s vision is to be the prime driver of an all-communicating world, where information and communications technologies (ICT) come together to create a networked society. A networked society will bring many opportunities and challenges. As Ericsson works in the world, it aims to apply innovative solutions together with partners to make a real difference to peoples’ lives, to business and to the economy, enabling change toward a more sustainable world. We call this Technology for Good.

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29th Sep 2011

Angry Birds Speaker Docks Coming Soon for iPhone, iPad [PICS]


Now you can complement your collection of Angry Birds games, cases, cookbooks, plush toys and baby clothes with these speaker docks, decked out as your favorite feathered friends — and particularly compatible with iPods, iPhones and iPads.

The Red Bird speaker lets you connect any audio device with an auxiliary cable while propping up that device in its own stand that looks like it’s already taken a couple of direct hits from those avian aggressors.

The helmeted pig can charge up an iPod or iPhone with its protective headgear while playing back its audio with two stereo speakers and a subwoofer, while our favorite Angry Birds character, the powerful and explosive Black Bird, charges up an iPad and plays audio in a similar fashion.

Can’t wait, Angry Birds addicts? All three are set to smash into Apple Stores and gear4.com later this fall.

Get pricing details and a close-up look at the trio here:


Red Angry Bird




Red Bird speaker ($79.99) works with any device with an auxiliary audio output.


Green Helmet Pig




This loathsome pig (sound effects not included) will cost you $99.99, and is compatible with iPhone and iPod for charging and playback.


Black Angry Bird




Of course the Black Angry Bird, also $99.99, is powerful enough to charge up an iPad, and you can park your tablet in its special halfway destructed holder.

More About: angry birds, ipad, iphone, iPod Docks


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28th Sep 2011

iPhone 5: Top 10 Mockups [PICS]


iPhone Evolution





Polish students designed this beauty, going with the curved back look. Found on VeteranGeek.


iPhone News Blog




This early mockup extrapolates from the current iPhone 4 design. It's a clean design -- one we'd be happy to slip into a pocket. Found on the German iPhone News Blog.


Nowhere Else




Those talented French artists at Nowhere Else envision the iPhone 5 having a rounded back, and accompanied this attractive illustration with an entire infographic full of iPhone 5 rumors and speculation.


9-to-5-Mac




On the left is allegedly the iPhone 5 in the hands of someone testing it on a train, and the white phone is allegedly the iPhone 4S, all found by 9-to-5 Mac.


MacRumors




MacRumors' mockup created by CiccareseDesign shows a slim cross section.


Antonello Falcon




Called the "Size Zero iPhone 5," Antonello Falcon's flight of fancy has a 4.6-inch screen, curved glass edges, a thin 8.4mm cross-section and a soft-touch Home button. Perhaps this is more akin to an iPhone 6. Found on VeteranGeek.


This is My Next




This mockup from ThisIsMyNext has been floating around for a while, but it latched on early to the teardrop-shaped cross-section and larger screen.


Roman Sima




Called the "Glossy iPhone 5," this ultra-lightweight design features a plastic cover. Here's Roman's website.


MacRumors




From MacRumors, this design echos the iPhone 4, but thinner.


Piotr Spalek




When iDeals China leaked a shot of a 4-inch screen that was alleged to belong to an iPhone 5, Italian designer Piotr Spalek put together a mockup that matched up with the screen.

What will the iPhone 5 look like? Outside of a certain office complex in Cupertino and a few other secret places around the world, nobody knows the exact answer to that, but many are willing to guess.

Here’s a gallery that shows the top 10 attempts at predicting the future — some educated guesses based on leaks, others wild yet beautiful stabs in the dark, and still others just wishful thinking. The truth must lie somewhere within. Will it have a rounded back like the iPad 2? Will its sides be squared off, will its cross section be teardrop-shaped, are those leaked case designs indicative of the iPhone 5′s final design?

Of course, all these questions and more will be answered on October 4 when the new iPhones are revealed, but until then, let’s take a look at this gallery of dreams, speculations, rumors and hearsay, putting it all together into an impression of what we might be seeing at the big rollout next month.

More About: apple, iPhone 5, mockups, rumors


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27th Sep 2011

Infographic: How to Increase Purchase Intent by 19%

Studies reveal the effectiveness of advertising on multiple platforms

Media consumption is becoming increasingly fragmented, which means that integration across screens is more important than ever. However, Yahoo! researchers have discovered that most advertisers are still over-spending on traditional media---to the point of inefficiency.

So what’s the right marketing mix across platforms? After the jump, find out how researchers say brands can increase purchase intent and brand favorability by more than 19%.

Yahoo! and Nielsen’s joint study, “Cross-Platform Optimization: Getting to a Smarter Mix”, revealed that shifting overinvested media to two platforms was the optimal smarter mix allocation. Similarly, a study by InsightsExpress reveals that multi-platform exposure benefits both brand favorability and purchase intent. In fact, average brand favorability and purchase intent was highest when consumers were exposed to ads across online, print and TV.



To learn more about optimizing your advertising spend across screens, check out this brand-new Yahoo! video, Retail Smarter Mix.

 ---Dianne Molina

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26th Sep 2011

Facebook Forms A Social Network PAC


Facebook filed paperwork Monday to form a political action committee, FB PAC, which will advocate for social networks to U.S. politicians.

The PAC, supported by company contributions, plans to back candidates in future elections. “FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected,” a spokesperson told The Hill.

Facebook’s lobbying aspirations became clear following reports that the social network had purchased domain names such as “FBPAC.org” and “FBPAC.us.”

According to The Hill‘s report, Facebook has already spent $550,000 on lobbying in the 2011 fiscal year, a number which has been increasing annually.

With other tech giants like Google facing antitrust cases before Congress, it makes sense that the world’s largest social network of 800 million users would want to focus their Washington influence. But we’ll be very interested to see exactly which candidates they back — and why.

What do you think of the growing role of social media in politics? Do they belong together? Let us know in the comments.

See Also: Double Rainbow Guy Is Running For President on Facebook; You Can Too

Image courtesy of iStockphoto, VisualField

More About: Facebook, Politics


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25th Sep 2011

Facebook News: The Web Reacts


Many people spent this weekend mulling Facebook‘s recent changes and, as usual, they did this in lots of places outside of Facebook.

Facebook users took to the blogosphere, Twitter and Facebook’s arch nemesis Google Plus to work out the implications of the news. Among the top concerns: That “frictionless sharing” actually means spying by Facebook and sharing that info with your friends unwittingly, that the changes now mean that advertising on the platform will now revolve around actions rather than terms and the cool stuff you can now do with the new page design. And yes, of course there’s already a “Hitler Reacts” video as well.

Below is a roundup of some of the most interesting comments on Facebook’s changes. We want your comments, too. What do you think about them?


Kevin Rose on Google+




Digg's creator went on Google's social network to express his excitement over Facebook's new profile design,which he tried out here.


@Ayysian




In a post that got a lot of retweets, Ayysian compares Facebook to President Obama.


@Haleylbrooks




This user is just fine with Facebook's changes.


@RoamingBoomers




Apparently, you don't have to be under 30 to care about Facebook's latest update.


@IamSpectacular




Another user echoes a sentiment some others have noted about the nature of Facebook changes.


@SoulSavvyDesign




Some users just aren't feeling it this time around.


@NeatTweets




Another user puts it all in perspective.


@AssignGuy




Good point, I mean Facebook is, after all, free, despite the rumors.


Das_Got_It




Another user has upgrade fatigue.


@DevotedToSelly




I guess that explains why Facebook is spending so much time in its room of late.

More About: Facebook, Google, timeline, Twitter


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25th Sep 2011

5 Offbeat iPhone Games [PICS]

Do you like iPhone gaming, but find yourself bored with the big, bland franchises? We’ve dug around the deepest, darkest corners of the App Store to bring you some offbeat options.

Including atmospheric, gothic platformers and stark, physics-based puzzlers, these five games offer immersive, grown-up gameplay thanks to atmospheric soundtracks, unique artwork and quirky concepts.

SEE ALSO: 4 Frighteningly Fun Zombie iPhone Games

Take a look at our hand-picked selection below. Let us know in the comments about any more unusual iPhone games you enjoy playing.


1. Spooky Hoofs




This gothic running game offers fast side-scrolling action with atmospheric backgrounds and creepy characters.

Cost: $0.99


Spooky Hoofs Gameplay





With two virtual buttons you control a horse and coach as it careers through a series of gloomy, gothic landscapes.

The game keeps you on your toes as you have to avoid obstacles and enemies while trying to collect magic orbs that give your horses special powers.

With one slip-up meaning game over, the moonlit, menacing setting, eerie sound effects and up-tempo music adding a sense of urgency will see you gripped very quickly.


2. Contre Jour




A physics-based puzzler, Contre Jour lets you control a little creature called "Petit" through a weird and wonderful landscape.

Cost: $0.99


Contre Jour Gameplay




Chillingo claims Contre Jour "blurs the lines between games and interactive art." With its orchestrated soundtrack from composer David Ari Leon and shadowy looks it's certainly different, but retains a kind of dark whimsy.

Playing the game is similar to Cut the Rope, but certainly feels fresh enough to justify the $0.99 download.

The character you control -- "Petit" -- isn't cutesy, but manages to capture your empathy, just as the game captures your attention, especially if you play with headphones, as suggested.


3. DeathFall




With gothic-slash-steampunk graphics, DeathFall offers mesmerizing gravity-led casual gaming.


DeathFall Gameplay




This is an odd little game. Through the iPhone's accelerometer you control a skull on a freefall through a strange world habited by beautifully illustrated objects.

Gameplay is surprisingly hypnotic, although you may find yourself jarred to attention when you hit obstacles.

Easy to get into, but not so easy to master, DeathFall is strangely addictive and deliciously different.

Cost: $1.99


4. DEO




Unusual and surprisingly challenging, physics-based jumping is the crux of peculiar platformer DEO.

Cost: $0.99


DEO Gameplay




With scratchy graphics and a electronic soundtrack, DEO is a stark game with a very simple, but effective, main character.

The aim of the game is to jump to each hill of a rotating level to "capture" it in order to grow your planet.

So, the concept is simple, the tap controls are simple, but playing DEO is not. It's all about timing, and it's deceptively difficult.


5. Grimm




A dark Victorian world forms the backdrop of Grimm in which you control a (possibly possessed) baby carriage with the aim of returning a lost infant to its mother.

Cost: $0.99


Grimm Gameplay




An imaginative, creative iPhone game, Grimm gives you platforming and puzzles.

Grimm may feature a baby, but it's definitely not a baby-ish game. The Victorian world is inhabited with horrible characters who threaten the infant you need to get home via the vintage carriage.

As a platformer, it's a unique take with wonderful artwork, a filmic soundtrack and excellent sound effects.

More About: features, gallery, Gaming, iphone, iphone apps, iPhone games


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23rd Sep 2011

The Five Best Things in Social

This week: Facebook ch-ch-changes, social sharing on Yahoo! News, Netflix fallout, Twitter gets political, and social around the globe

1. Best ambitious new features that have users abuzz: Facebook

This week’s social media spotlight belonged to Facebook and its new feature announcements galore. First, the social network rolled out changes to its news feed on Wednesday, incorporating an algorithm that decides what content is most important to you. Users seemed less than thrilled but that didn’t stop CEO Mark Zuckerberg from announcing much bigger changes coming to Facebook. At the F8 Conference, he walked through the new “Timeline” page that re-imagines profiles into a kind of digital scrapbook, which delves deeper into your personal history and interests. New sharing options via the Facebook Open Graph will help users discover new music, articles and books by seeing what their friends are reading, watching and listening to in real time. Also new: Applications won't have to constantly ask for permission to post content. What will all these changes mean for advertisers? Check out this Forbes article on the opportunities that come with Facebook’s redesign.

2. Best new social way to share what you’re reading: Yahoo! News

This week also marked a new phase in Yahoo!’s relationship with Facebook. Unlike Spotify, which is embedding its content in Facebook, Yahoo! will be exporting the social network’s new social sharing functionality to Yahoo!’s network. What does this mean? Once a user opts into the new feature, she will be able to see what news stories her friends have read on both Facebook and Yahoo! News. This simple two-way stream of information makes it easier to discover news content through your friends. Sigh…I think it also makes it more important that you read more “smart” articles instead of all those, um, lost-cats-finding-their-way-home-against-all-odds stories.

3. Best way not to launch a product: Netflix

In July, Netflix raised the ire of its 25 million customers by abruptly jacking up the price of its DVD plus streaming movies plan by 60%. Then this week, the company issued what seemed like a mea culpa, but was really just an announcement that the company has decided to separate its DVD business. The name of the service is Qwikster and adding insult to injury, it seems that Netflix didn’t secure the Twitter account for its new brand. No, that belongs to a potty-mouthed, pot-smoking dude with poor spelling who wants cash to give up the handle. D’oh. Not a good quarter for the former Silicon Valley darling.

4. Best new political ads to watch: Twitter

The FEC estimates that candidates for the 2008 presidential election spent $1.8 billion on ads. Not surprisingly, Twitter announced this week that it will start accepting political ads. Candidates and their political committees will be able to buy Twitter’s full range of ad products, including Promoted Tweets, Promoted Accounts and Promoted Trends. GOP presidential hopeful Mitt Romney was the first to run a Sponsored Tweet. Let the mudslinging tweets begin.

5. Best infographic with global perspective: Mashable

While I’m partial to this week’s Yahoo! Advertising Blog infographic about how social features around content increase engagement, I also love Mashable’s visual snapshot on How the World Uses Social Media. Great perspective for marketers with a global audience.

--- Dianne Molina

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22nd Sep 2011

What Facebook’s Changes Mean for Marketers


Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say.

One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Since users now have more control over their news feeds, brands with boring or irrelevant updates will have lower visibility. (They will still show up in the Ticker, however.)

Marketers, who have been told for years that they’re actually publishers now, will have to put that into practice, says Ian Schafer, CEO of Deep Focus, a digital marketing firm. “Facebook is a channel, albeit a collaborative one, that needs to be programmed,” says Schafer. “We need to get people to share and interact with more content.”

How to do that? David Berkowitz, senior director of emerging media and innovation for 360i, says Facebook will now be about branding actions. “Before on Facebook it was about getting people to ‘Like’ the brand,” he says. “Now, it’s about getting people to take social actions enabled by that brand.” For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike. “If your run is powered by Nike, you might still wear Adidas,” says Berkowitz, “but Adidas will have to find something else that’s social about its brand to become part of your story.”

Nir Refuah, vice president of McCann Digital in Israel, says that with Facebook’s redesign, consumers will be creating a “digital autobiography” in which brands will have to integrate themselves. “First Facebook became the digital ID of everyone, and now it will try to gather our whole life story,” says Refuah.

The emphasis on lifestreaming rather than merely using the platform to amplify a message means that apps will become more of a vehicle for branding. But, like the marketing messaging, Schafer says apps will also have to be genuinely interesting to consumers and their friends. “Apps with utility that allow you to consume more or participate more will be more important,” says Schafer.

Thinking of marketing as storytelling isn’t a new concept, but the redesign will extend the metaphor. Sponsored Stories, an ad unit Facebook introduced earlier this year, are a good example, Schafer says, of marketing messages that could be of interest to consumers and their friends. How? Instead of offering basic information, like “Jim checked in at Starbucks,” Schafer suggests that something more specific such as “Jim checked in at the Starbucks on 14th Street and ordered a cappuccino,” might be a relevant part of that consumer’s life that day and of interest to friends.

The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible. Jenna Lebel,managing director of strategy at Likeable Media, says the “Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,” she says.

Colin Murphy, social media director at Skinny, a digital ad agency, thinks overall, the changes are a challenge to marketers and agencies. “He really threw down the gauntlet today,” Murphy says of Mark Zuckerberg. “You actually have to deliver something of value to a customer rather than just being a person spamming.”


Here’s a look at the new Timeline, and you can view images from the event below.


Andy Samberg and Mark Zuckerberg





Beast's Facebook Page





Ben Parr and Jennifer Van Grove





F8 programing team





Zuck Dog





Beast





Before f8 Keynote





"I'm not really friends with these people"





Andy Samberg





Andy Samberg





Timeline Mobile





Mark's Timeline





Mark Zuckerberg





A View of Timeline from the Audience




Courtesy of Robyn Peterson


Mark with Timeline





Zuckerberg's Cover





Timeline





Timeline





Timeline





"Any Verb, Any Noun"





Reed Hastings





Reed Hastings





Spotify CEO Daniel Ek





Spotify CEO Daniel Ek





Watch Netflix and Hulu from Facebook





Nike+





Mark Zuckerberg and Words With Friends





Washington Post Social Reader





Running and Eating





Brett Taylor





Brett Taylor





Chris Cox





Chris Cox





Facebook Memories





Mark Zuckerberg Closes F8





Mark Zuckerberg Closes F8





More F8 Coverage:


More About: Advertising, Facebook, Marketing

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21st Sep 2011

Gore’s Loose Lips Let New iPhones Slip

al gore image

Apple is well known for being a tight ship, but apparently one of its board members forgot to batten down the hatches. That would be the most famous member of the board: Nobel laureate and former U.S. Vice President Al Gore.

Speaking at the Discovery Invest Leadership Summit in South Africa, Gore interjected the following aside into his speech: “Not to mention the new iPhones coming out next month. That was a plug.”

That may not sound like a huge blunder — after all, the fact that the iPhone 5 is going on sale at some point next month currently ranks as one of the world’s worst-kept secrets. But take note: nobody at Apple has officially confirmed it yet. Even the October 4 unveiling, leaked to AllThingsD Wednesday morning, is still just a report. Nary an invite has been seen.

Note also the plural in Gore’s aside. It is possible that he was referring to multiple copies of the iPhone 5, but that seems unlikely — especially as we’ve been hearing rumors for months of a lower-cost, lower-memory version dubbed the iCloud iPhone.

Gore has been an Apple board member for more than eight years, and this is the first time we’ve seen him let slip even the slightest detail on an upcoming product. Given the company’s code of secrecy, such an unwarranted statement in a prepared talk — he wasn’t even being interviewed — counts as a major breach of discipline.

If this were an Apple employee, or even any other board member, we’d fear for his future at 1 Infinite Loop. Gore, of course, is a heavy-hitter at the company who’s done a lot of work on making Apple products more sustainable and reducing his carbon footprint. We’re guessing he gets a pass this time. But Tim Cook, take note: Your ship is not as tight as you might like.

[via TheNextWeb]

More About: al gore, apple, iphone


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