Be Visible
Search Engine Optimization (SEO) has become a new trend on the Web world. The demand is so high that it even creates a new title in jobs. Why is it so powerful? What does it do? How can it benefit us as a company or person?
According to Wikipedia, Search Engine Optimization, or many called SEO, is
the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
A Website can have the best design in the whole Internet universe, but if it is “hidden” within layers of “black holes”, it becomes the “trash” of the Internet universe. I believe, before creating a Website, we should ask ourselves, why do I need a Website? If the purpose of the Website is to promote a company, one should have, at least, the contact information, the services and/or products descriptions of the company. A personal Website is not so much different, one should also has a profile and “selling” information. After all, who does not want to be visible? SEO is our only way to be visible in the Internet universe. When we do it right, we will be on top of its “mountains”.
Search Engine Optimization (SEO) is not the easiest nor the hardest thing to do in marketing, yet it is tidies. There are many components involved in the process. From editing HTML codes to its contents. I believe, the most important key of SEO is useful contents, useful contents and useful contents. We can illustrate one as a car that is going downhill. If the car has more contents and its tires are properly installed, the car will get to the bottom of the hill faster than a car with less contents and improperly installed tires. Therefore, more useful contents and better HTML tags are better for SEO.
Once the Website is “visible”, now it is time to maintain its position. It is not easier task, but it is not hard. Again, it is tidies. At the end of the day, we always need to ask ourselves if “the juice is worth the squeeze”. How far are we willing to go to keep our rank on top? We can accomplish this by keeping the “audience” interested in its contents. Provide more useful contents. Better yet, post more fresh interesting contents daily. People will keep coming back for more when they like what they see and read. Generally, Websites which provide news, reviews or personal blogs are the ones with more traffics.
All in all, a Website with no audience can be considered as a “trash” of the Internet universe. It takes many working hours to be visible on Search Engines, but it requires more work to stay on top. It is wining a battle to be visible in a search engine, but keeping up the position is an on going war.
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