08th Apr 2012

10 Adorable Bunny-Themed Gadget Cases


1. RABBIT by Vaughn Shim





Simplifying a bunny down to an uncomplicated illustration works for us.

Cost: $35

Click here to view this gallery.

Happy Easter! Here at Mashable we’re celebrating the holiday with bunnies! We have scoured the web for the very best in rabbit-themed gadget cases.

We have cute bunnies, cartoon rabbits, arty hares and more in our fun collection of cases for your favorite mobile devices. Our choices include options for the iPhone, iPad, Kindle and even MacBook.

SEE ALSO: 10 Classy Cases for Your New iPad

Take a look through our sweet selection in the gallery above. Let us know in the comments below which ones you like.

More About: accessories, apple, cases, Easter, features, Holiday, ipad, iphone, Kindle


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30th Mar 2012

The Evolution of Facebook for Brands


Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay. Follow him at @Shoutlet.

Facebook Timeline for businesses is officially here, and companies large and small are anticipating how the new changes will affect their existing Facebook presence. The early data creates a promising picture, with one report suggesting that brands are getting an average 46% more engagement with Timeline. But before we look too far in the future, let’s take a look at the major Facebook milestones that got us to this point.

SEE ALSO: 3 Reasons Facebook Brand Pages Are Good for Businesses


Brand Pages (2007)


Facebook has only been around for eight years, but what’s particularly hard to believe is that it was roughly five years ago that the social network opened up Facebook Pages, allowing brands and celebrities to create a profile dedicated to developing and posting original content meant to encourage fan interaction.

The introduction of brand pages is what moved the needle for Facebook, helping them make the transition from a networking platform for college kids to one that included young professionals. Since then, we’ve seen Facebook’s user base grow to more than 845 million monthly active users. Brand pages allowed this audience to build social relationships with a company for the first time ever.


“Becoming a Fan” (2009)


Brand pages were one of the first ways consumers could “raise their hand” online. By becoming a fan of a certain company, users said something about themselves to their friends. For brands, this meant developing content and a voice for an entirely new channel, one that taught many of them about what resonated with current and potential customers. This created a shift in how social media was viewed by businesses. It went from a “nice-to-have” to a “must-have” business tool. Now, we’re seeing companies invest heavily in their social presence due to the incredible value of social fans.


Contests and Promotions (2009)


With contests and promotions, updated and expanded in 2009, brands grew their fan bases. A fan’s involvement in a contest or promotion told that fan’s network that they thought a brand was cool, and that others should consider becoming fans, too. For businesses, contests and promotions opened up conversations about fan-driven revenue and the monetary value of a Facebook presence.


Storefronts and Ads (2010)


As Facebook became a hub for product sharing, brands started seeing the potential in using it to make money directly from the platform. Facebook commerce was particularly seen as a way to develop a source of additional revenue, but the value wasn’t just in the click-to-conversion. Product popularity was boosted by sharing among networks, and brands began to learn which products were hot among various audience sets.

This year, Facebook unveiled the ads premium model, where marketers will be able to take page posts and turn them into ads. These ads can be targeted to anyone. The combination of ads plus social commerce is a natural way for a brand to bolster certain products. This revolutionary step was the perfect lead into Timeline.


Facebook Timeline (2012)


So what does the switch to Facebook Timeline for brands mean now? It means telling brand stories and sharing engaging content takes center stage. Everything from the cover photo to milestones is a part of a brand’s ability to add to its online persona. Instead of disparate posts, Timeline is designed to allow a brand to truly narrate a story, over time.

Image courtesy of iStockphoto, -Oxford-

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28th Mar 2012

10 Tips for Raising Money on Kickstarter


Rusel DeMaria is the author of more than 60 books, and currently runs the High Score 3 Kickstarter project. Follow him on Twitter @DeMaria.

Double Fine, the game developer, raised $3.3 million for its adventure game, Double Fine Adventures. InXile, a game development company, made $500,000 in 17 hours for its role-playing game, Wasteland 2. Both did it on Kickstarter, the world’s largest funding platform for creative projects. Naturally, it would be easy to think of Kickstarter as a virtual Gold Rush. That would be a mistake.

SEE ALSO: How to Crowdfund Your Next Big Idea

Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed.


1. Do Your Research


Not every project will work on Kickstarter, and even fewer will create a feeding frenzy. So do your research. Observe, for example, what has worked and what hasn’t for other project creators. To find successful examples, look at sections of the site such as “Staff Picks” or “Popular.” To find projects that have not hit their goals, look at some of those under “Ending Soon.” Obviously, projects succeed and fail for different reasons, but researching examples of each will help you get a feel for what to do and what to avoid.


2. Define Your Goal


Decide exactly what you want to accomplish and how much money you need to do that. Remember, if you don’t meet your goal, you get nothing. Better to ask a reasonable amount and then work hard to exceed that goal. Double Fine initially asked for $400,000, but blew that out of the water. If possible, have at least a group of friends who will support you with pledges from the get-go. That will help you build momentum. And remember, you cannot change the amount after you launch.

Also, think about how long your project should run. Kickstarter recommends a maximum of 30 days, but some people have succeeded with longer cycles. Consider your audience and how long it will take to get the word out when making this decision. As with the funding amount, you can’t change your project length once it’s set.


3. Consider Your Rewards and Costs


You’ll quickly learn that people want something in exchange for their pledges. Create rewards, gifts to backers based on the amount they pledge, starting at low values, like $5. That way you can reward even small-time backers. Double Fine is a good example of a project that created great rewards tailored to their audience. Their lowest reward was a digital copy of the game for $15. The highest was a private party with the developers for $10,000.

Another critical factor to consider when creating rewards are related costs. For example, if you’re going to send your backers something by mail, calculate the postage and packaging you’ll need. Don’t get blindsided and discover that your costs will cancel out a part of your funding.


4. Prepare Your Pitch


How you introduce your project can make a huge difference. On your project page you’ll describe your project, goals, and rewards. Be specific and include engaging images of your work. Kickstarter recommends that you also create a video. Make it fun, natural, and compelling by including key elements like people talking about how great or important the project is. Remember, your pitch should pump people up about your project and show both your enthusiasm and your ability to follow through.


5. Market the Hell Out of It


Once you’ve pulled the trigger and published your project, it’s time to promote via social media, friends, family, even strangers. Any updates you post will automatically be sent to your current backers, but urge them to re-post and re-tweet. If you can find a way to make your work newsworthy, pitch popular websites and newspapers.


6. Keep It Alive


Your initial marketing may bring you some early success, but you need to keep feeding the fire. Find ways to update the project. Add new and fun rewards as you go. Keep people informed about your progress, and definitely share any good news or milestones like “We’re halfway there!”


7. Listen to Your Backers


Many of your backers will offer advice. Listen. Some of them have backed many projects and know what works. Others just have an opinion, and even if you don’t agree, consider how many other people — potential investors — may think the same way.


8. Be Patient


There will be times when pledges seem to flow in steadily, and times when it seems that nobody cares. When this happens, you’ll need to stay positive and re-engage those who got you this far. Start by letting your biggest supporters know it’s time to step up and spread the word. If they’ve backed the project, then they also want it to succeed.


9. Be Flexible and Creative


Be prepared to do things you never anticipated doing. You hadn’t considered a special T-shirt as a reward? Maybe you should. A supporter offers to create limited-edition rewards to help your project? Why not? Bottom line: Be open and flexible.


10. Have Fun


This is going to be a crazy ride so enjoy it. And remember, if at first you don’t succeed….

Image courtesy of iStockphoto, Draco77

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22nd Mar 2012

How Tech Will Transform the Traditional Classroom


Ben Jackson is a writer and app developer living in Brooklyn, NY. He likes clean typography, dirty language, strong coffee, apple pie and comfortable chairs, and he writes about his obsessions at 90WPM.

As the post-PC era moves from interesting theory to cold, hard reality, one of the most pressing questions is: How can we use tablets, and especially the iPad, to help people learn?

Most of the focus has been on ebooks replacing textbooks, a trend fueled by Apple’s recent updates to iBooks. Specifically, the company released iBooks Author, a tool for creating immersive ebooks on the desktop.

Plus, the new iPad is now the first tablet with a retina screen, making reading and watching multimedia on the device even more enjoyable.

But technology is only as good as the system it’s applied to. Much like a fresh coat of paint will not improve the fuel efficiency of a ’69 Mustang, the application of technology to a broken system masks deeper problems with short-term gains.


Not Just a Textbook


The iPad (not to mention the iPhone and iPod touch) is a personal, mobile computer capable of performing tasks unthinkable 10 years ago on a high-end desktop.

For starters, the device features an incredibly natural user interface. Andy Brovey, one of about 1,500 teachers who have been chosen for Apple’s Distinguished Educators program, says, “There is a connection between the tip of your finger and the edge of your mind.”

Besides its advantages over traditional PCs — like “instant on”, all-day battery life, freedom from messy cords, and the elimination of what Edward Tufte called “computer administrative debris” — the iPad, iPhone and iPod Touch can augment or replace many classroom tools, and accomplish the following.

Of course, schools need to budget not just for the purchase of iPads, but for apps as well. Fortunately, Apple makes it easy to buy apps and ebooks in bulk through the Apple Volume Purchase Program.


Low-Budget Alternatives


If your school can’t afford iPads, consider less expensive alternatives. Essa Academy had great success with its iPod Touch program.

And there are plenty of free tools to liven up the classroom.

Incorporating iPads does not require new classroom equipment, and in fact, can breathe new life into old tools. For example, legacy VGA projectors can be retrofitted to work with an Apple TV using a $60 adaptor, allowing teachers to use Netflix, YouTube and iTunes rentals. What’s more, students can wirelessly project their iPad screens at any time.

SEE ALSO: This Is How Apple Changes Education, Forever

Remember, just because it has a touchscreen doesn’t mean it’s an iPad. Fraser Speirs, head of computing at Cedars School of Excellence, cautions schools against settling on less-expensive Android tablets for many reasons, not the least of which is that Google has a poor track record delivering updates to users through carriers. If you decide to go with an Android device, don’t be surprised when you receive a shipment of two-month-old tablets only to find out that none of them run Google Chrome.


How to Do an iPad Pilot


The majority of iPad pilots are based on the lending model. Speirs calls this the “iPad cart” philosophy, named after the “computer carts” common in schools before they installed machines in labs or issued laptops to students.

However, Speirs cites it as a common error. In his opinion, “The iPad, and computers like it…make school look like the society in which we live: one-to-one computers.” This is a much more important lesson than any measurable gains, such as test scores. The iPad “makes the school relevant to the culture in which education is happening,” he says. “And that’s much more important than a few points on math tests. Because if the school’s not culturally relevant, then mass disillusionment is the result.”

Consider his analogy: “What would it be like if all the people who write for Mashable had three computers between them? How would you do your job if you only got your computer on a Friday?” Speirs equates technology education to handwriting education, and believes computer literacy should be taught alongside other subjects rather than confined to a lab.

An Oklahoma State University study indicated that 75% of the students in the pilot agreed that the iPad enhanced the learning experience, and only 3% would opt out for a similar course with no iPad.

Another common pitfall is not using iCloud. For one, students doing work on an iPad will never again be able to say that the dog — or their PCs — ate their term papers. In addition, iCloud abstracts the file system, putting an end to misplaced documents and wasted class time while students search for the previous week’s assignment. Spiers also sites iCloud in his argument for student email accounts. While giving email to an eight-year-old may seem risky, Google apps for educators allow schools to use Gmail while administrators monitor student use.

While it may seem obvious, all the iPads in the world are useless without fast WiFi and plenty of power outlets. What’s more, many schools forget that teachers need their own iPads, and must become avid users, too. Speirs reminds educators, “You have to think through how it is to actually live with this device.”

Finally, Speirs cautions teachers not to be intimidated by parent and faculty expectations, to gradually introduce the iPad rather than rushing in. Teachers and school administrators may wish to refer to Ruben Puentedura’s excellent argument for tech in education and to the NMC Horizon Report. And look for inspiration in existing iPad pilots.


Obstacles to Progress


The media loves to hold up technology, and especially the iPad, as the savior of America’s overworked public school system. In reality, however, there are many reasons why students have difficulty learning — and not having enough computers doesn’t top the list. These reasons generally fall under three umbrellas: political, pedagogical and cultural.

Politics greatly influences school curriculum. Elected school boards make decisions about what to teach; federal funding is contingent on meeting standardized testing requirements; and local governments determine who may open a school, where they can build it, and who can attend.

Often, poorly thought-out or outdated legislation and policies not only hurt the existing educational experience, but also block technological progress. And because policies are made on a local basis, there is no way to ensure that sensible ones are put in place across all schools.

Pedagogy is more ingrained, and harder to change. For example, it was long thought that the most effective way to teach most subjects was through rote memorization. We now know this not to be true. And while a community may elect new officials every two to four years, teaching methods are developed over decades and rarely change without a fight.

Digital whiteboards, for example, have many benefits over their analog equivalents. But try explaining that to a science teacher who’s been using an overhead projector to teach biology for the last 30 years. As Rob Kling wrote in 1996, “schools do, on some level, understand the implications of the technology, and they resist them.”

The most difficult problems in education, however, are often cultural. For instance, one might suggest that more efficient classrooms through the use of technology could allow for a shortened or staggered school day to serve more, smaller classes. But, according to Brovey, “It is difficult for us to imagine a school structure where [class time] becomes more fluid.”

This also ignores one of the primary cultural roles of the American school: It is, effectively, the largest babysitting service in the country. What is to be done with those children once they’ve finished class? Where will they go? What will they do?

These kinds of questions are enough to make any school board official quickly change the subject to less-controversial solutions. At each turn, educators must reconcile their desire to bring technology to the classroom closer with their legal obligations.


Tumblr, Twitter and CIPA


The issue of Internet access in schools is particularly thorny. The Child Internet Protection Act (CIPA) requires that school intranets filter inappropriate content. To that end, many schools err on the side of safety, often to an unnecessary degree. For example, YouTube is blocked by most schools, even though the site doesn’t violate CIPA.

In addition, many popular websites lie in uncertain territory. Those which rely on user generated content, like Pinterest, Tumblr or Twitter, are potential minefields.

Tumblr poses a particularly vexing problem. The site has become a hub for sharing news, links and inspiration, and yet it also hosts innumerable sites that consist of little more than nude photos, both artful and pornographic.

SEE ALSO: Pinterest or Porn-terest? What the Social Network Is Doing to Keep It Clean

But what happens when these sites cease to be niche communities and become the go-to sources for information in the real world? Twitter is the undisputed channel for everything from breaking news to political and cultural debates. How long can schools block access to it before they become completely irrelevant? The important thing when deciding school online policies, says Brovey, is that “you have to show that you’re exercising due diligence.”

The only way to ensure that important resources are not blocked by the school’s firewall is to allow teachers to bypass those filters, and to have a simple, fast whitelisting process, ideally from the page that appears when a user visits a blocked site.

Brovey notes, “[Students] can help us to act as gatekeepers,” by identifying false positives as well as inappropriate sites that slip through the filter.


Rethinking “Homework”


With its recent updates to iTunes U, Apple is clearly positioning itself as a poor man’s Blackboard. For many schools, a free system from Apple, even a limited one, is better than nothing.

iTunes U allows students to time-shift more of the passive learning that currently makes up the majority of class time. This has a few benefits. For one, teachers only have to give a lecture once. And students can watch as many times as they want, rewinding and fast-forwarding recordings as needed.

But most importantly, removing lectures from class allows students and teachers to work closely with hands-on assignments. There’s a world of difference between practicing algebra with a trained professional in class, and struggling with the student’s parents at home.

SEE ALSO: Kids and Tech: Parenting Tips for the Digital Age

However, instructors must establish limits. Watching one lecture per night is fine, but how are students to deal with six or seven lectures per day outside of class? Schools will have to consider how and when students will consume the material. More importantly, simply inverting the school day misses an important point: We need to provide students with new and engaging ways of learning, rather than just shuffling around the current methods in hopes of improved efficiency.


A Way Forward


Apple’s ecosystem presents an opportunity to allow students to learn in new and engaging ways, and opens possibilities that were inconceivable even a few years ago. But technology is not a cure-all. Until society addresses the larger problems facing schools, introducing tablets and laptops into packed classrooms with overworked teachers is like putting a band-aid on a broken femur.

Many educators are still skeptical of the iPad, citing the lack of empirical evidence that tech improves test scores as proof that the iPad is all talk and no walk. But this ignores other important metrics, such as student satisfaction and drop-out rates. And at least one controlled study has now confirmed that the iPad does in fact boost algebra scores significantly.

Joel Rose focuses on disrupting long-standing, outdated practices in education with new approaches, rather than adding technology to existing ones. His program, the School of One, focuses on providing personalized instruction that moves at the pace of each student. Technology only comes into play insofar as it advances that personalized instruction. Machine-learning algorithms adapt the curriculum as each student progresses, and monitors direct each student to his or her next lesson.

Services like CourseKit are simple, free course management systems that compete on design and user experience. They look less like classroom tools and more like social networks.

These kinds of innovations may not impress parents or school boards as much as ebooks with interactive charts, but they begin to dig at the roots of the problem, rather than pruning the tips.

Technology’s real promise lies in its ability to disrupt established systems and change the way we frame problems. How should we address the real issues plaguing our schools? Do we need technical solutions to everything? Are these problems better addressed the old-fashioned way, or should we just accept some of them and move on?

Until we acknowledge which problems really need fixing and begin working on ways to solve them, we’ll be stuck with fancy, expensive — but ultimately useless — toys.

Image courtesy of Flickr, flickingerbrad, iStockphotp, arakonyunus

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18th Mar 2012

Typography 101: What Small Business Owners Need To Know


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The old saying “don’t judge a book by its cover” is sometimes hard to overcome in the business world. How you present yourself aesthetically is important, no matter how solid your business plan is.

It’s become crucial for companies to have a presence on the web, whether it’s a simple landing page, a blog or some social media profiles. And while content and products you’re offering should be valuable to your audience, the design of your site or blog can play a big factor in keeping your fans engaged. No one will stay on a poorly designed website.

However, not every small business owner can hire a graphic designer at a moment’s notice. It can be expensive, and depending on the size of your business, it may be unnecessary. But never fear — there are small things you can do to improve the overall look of your web presence.

“One step that a small business owner can take is to look at other sites that they think are well done,” says graphic designer Emily Caufield. “Take notice of the style, font choices and overall aesthetic of the site, and try to make similar choices when it comes to choosing what is best for their own.”

If you’re on a tight budget and don’t already have a designer, there are several great themes on WordPress that are free, and plenty of premium themes that require a small, one-time fee. The blogging platform’s customizability makes it user-friendly, while allowing room for creativity.

One thing that’s often overlooked, even if designs are in the works, is the font used to represent your company. Remember, the easier it is to read, the longer people will stay focused on what you’re trying to tell them. This applies to not just the content, but from a design perspective as well. Learn how to pick the right font — and how to avoid one that will turn off your possible customers.

What font do you use for your website? Let us know in the comments below.


Choosing the Right Font


When crafting the proper typographical look for your company, Caufield suggests sticking with two fonts: a display or decorative font for headers and a font for body copy.

“The display font can be more fun or bold, something that adds personality to your site,” says Caufield. “Usually this type of font works well larger — for headers or call-outs — but is probably not very legible on screen at smaller sizes.”

For the rest of the copy on your site (or any stationery and promotional copy, really) it’s best to go with a simple, clean and legible font. Caufield recommends something like Arial, Helvetica, Verdana or Trebuchet.

“It is also nice to choose a font that has a family — this gives you the option of using the bold, medium, thin and italic versions of your typeface,” she says.


Setting the Tone With Your Font


Believe it or not, the type of font you go with can be very expressive — it sets a mood for the story you’re trying to tell. When choosing a font, think about what your business does and who your audience is.

“A bank website is going to use a typeface that is clean and simple, because their customers would not feel confident handing their money over to an establishment whose entire website was in Comic Sans,” says Caufield, adding that a company in the business of throwing kids birthday parties or something of that nature has more room for fun fonts.

“In [that] case, choosing to not use a youthful and playful font might actually hurt their business,” she explains.


What to Avoid When Selecting a Font


After polling numerous designers, one thing is certain: Comic Sans and Papyrus are two fonts that are advised against for business websites.

Normally, it’s better to go with something classic and timeless rather than something flashy. Think of a font like you would an outfit for an important event, such as the dress you wore to high school prom. It’s always best when you can look back on it and it still feels fresh and authentic.

“It’s sometimes smarter to choose a font that is going to stand the test of time versus something that is going to fall out of favor in a year,” says Caufield.


More Small Business Resources From OPEN Forum:

- Should Small Businesses Follow Everyone Back on Twitter?
- Are You Falling into the Pricing Trap?
- How to Innovate for Top Social Media Sites

Images courtesy of Flickr, Gabriel Figueiredo and iStockphoto, JoKMedia

More About: features, fonts, open forum, trending, typography, web design

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14th Mar 2012

How to Track Your Website’s Content on Pinterest


Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty.

Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally, a lot of social media marketers are embracing Pinterest to increase social media reach and to drive traffic to their sites.

In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.

For starters, see what is being pinned from your own site by using the following URL:

http://pinterest.com/source/YourWebsite.com/

As simple as it may seem, the trick is actually pure gold. By checking the URL often, you can give your site pins more boost.

  • Always Like and sometimes comment on pins from your site to give them better ranking and increase their reach.
  • Repin some of the most interesting and unique images. You can even repin user comments.
  • Follow your promoters (those who pin your pages), encouraging them return to your site.

SEE ALSO: How to Track Traffic From Pinterest in Google Analytics

While it’s a great tool for bloggers and marketers, the “source” page can be limited. The major drawback is that it has no RSS subscription option, which would make tracking much easier. So, let’s create one!


Feed Your Domain “Source” Page from Pinterest


The Feed43 tool can turn any page into an RSS feed. Register an account at Feed43 and provide your blog source URL from Pinterest to scrape.

Then, in the “Item (repeatable) Search Pattern” field, provide the following.

<a href="http://pinterest.com/pin/{%}" class="PinImage ImgLink">{*}
<p class="description">{%}</p>{*}
<a href="{%}" title="{%}" class="ImgLink">{*}

This will extract the following repeatable information from the page.

  • The pin page unique ID
  • The pinner’s comment on the image
  • The pinner’s username and Pinterest profile URL

Finally, in the “RSS item properties” field, define the following structure of your feed (replicate the screenshot below).

You’re done! Previewing your feed should give you the following.


Play with Your New RSS Feed


If you’re not sure what to do with your new RSS feed, try these cool ideas.

1. Import RSS Feed into Your WordPress Blog Sidebar widget: Invite your blog readers to like and repin your content on Pinterest. It has the potential to increase your reach and traffic dramatically.

2. Archive Pins from Your Domain: Your pinterest.com/source/YOUR DOMAIN HERE/ URL is fun to look through. You can repin and comment on your pins right from there. But the bad thing is that there’s no way to search through the pins that originate from your blog. It is also unclear how far back the archive will ultimately go — will Pinterest save your source archive forever?

Archiving your site pins with Google Reader allows you to do two things: Save your archive forever (from the moment you created it), and search through your pins (e.g. find all pins from any of your pages).

3. Create a folder for your Pinterest RSS feed and install Google Reader’s “Next bookmarklet” to your toolbar. This is especially helpful for actively pinned websites.

Now, whenever you have a moment, just start clicking that bookmarklet to see pins from your site load in the browser one by one (in the reverse order).

Similar to StumbleUpon’s “Stumble” button, click “Next” whenever you want to go to the next pin of your site. It’s a great way to spend an idle minute or two checking what is being pinned from your site, and sharing those pins further.

Can you think of any more cool uses of the Pinterest “source” page? Please share them in the comments.

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11th Mar 2012

10 Awesome Accessories to Organize Your Office


1. LEGO Stationery Art Carousel




Add a colorful dash of blocky fun to your desk with this organizer. It comes complete with LEGO crayons, pencils and erasers.

Cost: $28.29

Click here to view this gallery.

Spring has nearly sprung. If you plan to take advantage of the fresh start to get your workspace sorted, we have found 10 terrific accessories to help organize your office.

From cable management to tidying paperwork to writing implements, our stylish solutions will add some geek chic and a little bit of witty design to your workspace.

SEE ALSO: 10 Awesome Accessories Featuring the Vintage Apple Logo [RAINBOWS]

Take a look through our gallery of selections, fresh for spring. Let us know in the comments which items you like and why.

More About: accessories, design, features, Gadgets, gallery, geek, office

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11th Mar 2012

To Follow or Not To Follow: Should Small Businesses Follow Everyone Back on Twitter?


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Marketers know that Twitter is a valuable tool used to reach out to thousands of customers. But it’s not just the output of content that’s valuable — the people and other businesses you follow on social media are of equal worth.

Unless your account is private, you have no control over who is following you (unless you block them). However, you personally select your followers. But as a business with thousands of followers, is it wise to follow every single person who follows you?

SEE ALSO: How to Turn Social Feedback into Valuable Business Data

“Don’t fall into the trap of something I call a ‘courtesy’ follow — that is, following someone that has followed you out of a desire to appear grateful,” advises Sheena Medina, community manager at Fast Company.

Medina, who says this “does nothing but fill your stream with noise,” cites President Barack Obama’s account, @BarackObama, which at one point was following 702,586 users — the most on Twitter. The account, overwhelmed by tweets, is in dire need of a bit of damage control. But, unable to dump seven hundred thousand followers at once, the admins must slowly reduce its followers in order to keep the President’s social media-friendly image in tact.

On the other hand, some say that businesses should follow back, so that their followers may DM them privately.

“Here’s a way to look at it — would you put up a web page without adding your email address or a contact form so that people could reach out to you privately?” asks Laura “@Pistachio” Fitton, inbound marketing evangelist for HubSpot, and lead author of Twitter for Dummies. “As a business, not following someone back means you’re telling them, ‘Thanks for your support, but you’re not important enough to us to be willing to listen to you privately.’”

Fitton says she tries to reply to all of the genuine direct mentions, and when possible, she will thank or respond to @-mentions and retweets.

“Above and beyond that, stuff like retweeting their content, asking them questions and truly listening to their answers, giving them interesting stuff to interact with are all good ways to engage your community,” she says.

Both Fitton and Medina encourage businesses to refrain from using an automated “thanks for following” mention. If you do decide to follow everyone, authenticity is key. Your followers will be able to tell whether they’re talking to a robot or a person — and a real person is always more valuable on Twitter.

If you do decide not to follow everyone on Twitter, Medina advises to be strategic about curating your stream on Twitter — knowing your audience helps, but you must also think about what sort of content is going to be useful and entertaining to you.

“We’re not one-dimensional people,” says Medina. “And increasingly, businesses are using Twitter to show how multifaceted they are. Your stream should reflect the dynamics of your personality and business.”

As a small business owner, do you follow every follower back? What ways do you show appreciation to your fans? Let us know your thoughts in the comments.

Image courtesy of iStock, matspersson0


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08th Mar 2012

Why Some Musicians May Not Own Their Social Media Followers


Max Blau is Paste Magazine‘s multimedia editor, where he oversees all audio, video and photo content on the website. He is also a freelance writer, photographer and videographer. Follow him at @MaxBlau or check out his blog.

When fans communicate with their favorite musicians on Twitter or Facebook, they rarely ask, “Who owns the social relationship?” But for artists and labels, this conversation happens daily — and it may drastically change in the near future.

Take the legal dispute between Noah Kravitz and Phonedog, a phone review site and Kravitz’s former employer. Kravitz had been tweeting from Twitter handle @Phonedog_Noah during eight months of his employment. After leaving Phonedog, the company sued Kravitz — $2.50 for each of the 17,000 Twitter followers he’d gained while employed at the company. In other words, $340,000.

The legal battle between Noah Kravitz and Phone Dog remains unresolved, but the outcome will likely set the tone for future social media ownership disputes, particularly for artists and musicians.

SEE ALSO: Lady Gaga the First to Hit 20 Million Twitter Followers

Practices for ownership of Twitter followers, Facebook fans and other social media connections have yet to be widely established in many industries. And when it comes to the music industry, social media ownership policies have only recently begun to take shape between artists and labels.


How Indie Labels Respond


After speaking with several independent labels’ social media representatives, I’ve determined most labels’ roles are twofold: consulting and later supporting.

Jason Fisher, director of new media for Anti- and Epitaph Records, coaches artists on best social media practices. He help his artists maximize their social media presences, in hopes of converting interactions into additional revenue streams.

“Whenever we first sign an artist, we typically do an in-depth analysis of their current social media presence, looking at analytics and results from previous campaigns,” wrote Fisher in an email. “From there, we meet with the artists, where we discuss this data, their concerns, restrictions, ideas and needs, which we use to build a social media strategy tailored to their specific needs.”

In developing a tailored strategy, independent labels remain involved, so long as the artists are comfortable. Vagrant Records’ head of new media, Jeremy Maciak, says this approach has been adopted in many cases for both established and emerging acts. “It’s parallel on both sides,” says Maciak. “When a team is established, we work with their management to find out just what’s comfortable with our [social] involvement, being an admin at all. If…they are comfortable, then we become a passive participant and help design certain contest tabs, certain band Pages.”

For instance, indie band The Hold Steady had already gained a following before joining Vagrant. Since signing to the label in 2006, the band has released two records that have benefitted from the label’s social media support, which includes designing tabs, BandPages and occasionally posting content. Vagrant’s participation, however, remains at the band’s sole discretion.

“We know that the most personal voice a band can have is via Facebook or Twitter. We respect that,” says Maciak. “Nothing is ever done without management or band approval. Our active involvement is always subject to approval.”


Balancing Act


For Karlie Justice, social media manager at Yep Roc Music Group, the ideal relationship is striking a balance among artist, management and label involvement. In her experience, the label should build the sites and share access with all parties involved. Then, allow artists to post “personality-driven updates,” such as, songs they enjoy or their opinions on current events. Publicists and managers can then handle informational posts regarding tour dates and sales information.

It completely varies by artist, says Justice. “I’d say a lot of the younger artists who have grown up with social media are a little more protective over their feeds. In this case, we’ll usually send ‘post requests’ to them to work in when they’re able. We’re always fine with this setup, because these are normally the artists who engage really well via social media.”

No matter who does what on a band’s Twitter or Facebook page, the foremost priority is that followers feel as if they have a direct connection to the artist. Similar to websites and email newsletters, the more actively an artist can engage fans, the more likely fans will positively respond.

It’s why Bloodshot Records’ Jenny “JP” Pfafflin prefers her artists to truly own their social media accounts. In her experience as the Chicago-based label’s new media publicist, it simply lends to a more authentic social experience. “It maintains the artist’s own ‘voice,’” she says. “If Justin Townes Earle wants to bitch on Twitter about how electronic cigarettes are banned on planes, so be it — it’s a lot more truthful than some company line.”

Each of these four label employees unequivocally stated that social media is about the artists — it’s an extension of their voices, thus, they should own it. By helping a band understand and execute best practices, the labels will likely see improved sales down the road. But if an artist chooses to leave a label, it’s important to let him keep control of those assets.

“For us, the artists own their own social media accounts, though we’re heavily involved in all of them,” says Fisher. “When an artist leaves our labels, they are welcome to take their social media accounts and any other contact lists with them.”

“We don’t meddle in that,” adds Maciak. “The band retains ownership of that, and if they ask us to leave, we completely oblige.”


Why This Approach Isn’t Commonplace


Many musicians sign record contracts with independent labels that offer favorable terms across the board, which often address social media. Looking at major labels, however, it’s not always clear whether artists can retain access to these social relationships, should they choose to walk away from a major label.

Music industry veteran George Howard, who has served as Rykodisc’s president as well as Carly Simon’s manager, sees striking similarities in the way musicians’ websites were handled more than a decade ago.

“The precedent here is the management of artist websites, where labels did manage sites,” he says. “[The label] will acquire all of your information and use it for [their] purposes.”

Despite the changes in the way artists communicate with their fans, he notes that information still reigns. While the music industry is often concerned with ownership of master recording, possession of these social relationships is increasingly becoming a valuable commodity that major labels seek to control.

“I have been aware of contracts that do dictate that there’s some ownership retained,” Maciak recalls of some major label contracts. “I have been made aware of some contracts out there that are pretty binding.”

A representative at Universal Music Group declined to comment for this article, while Sony Music did not respond to our interview request.

Without a legal precedent for social media ownership in the music industry, it’s unlikely that labels already operating in this manner will change their practices.

Many indie label representatives stress that artists must understand the importance of their social connections. Both artist and label should be on the same page: Establish who owns the connections on specific social media sites, and understand best practices from the get go.

After all, says Howard, “Currency is connection.”

Images courtesy of iStockphoto, Vesnaandjic, Soyhan

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22nd Feb 2012

Nostalgia Overload: New Tumblr Challenges You to Draw Classic Video Game Maps From Memory


What is it about video game worlds that etch themselves so vividly in our mind’s eye? A fun new user-generated blog aims to unearth the latent digital cartographer in you.

Mapstalgia is the brainchild of Josh Millard, a self-described “nerd-type” from Portland, OR. It’s a Tumblr where readers submit video game maps they’ve drawn from memory. The idea for the site came out of idle discussion on the message board Metafliter, where Millard works as a moderator.

“It occurred to me that there’s millions of people walking around with potent memories of common fictional game worlds,” Millard tells Mashable. “I asked a few friends to draw some maps, started up a simple blog for it, and here we are.”

The response since he launched the site in January has been substantial. “I was banking on a few dozen [submissions] by the end of the first month. Instead, I’ve received more than three hundred so far and they’re still coming in,” says Millard. “Folks [realize] this is not just neat to look at, but something they can actively participate in. Total lightswitch moment: ‘Oh, hey, wow, I bet I could do a map of Mario/Zelda/Doom/Zork…’ ”

SEE ALSO: 10 Classic Video Games You Can Play Online for Free

The site currently has 3,245 followers on Tumblr, according to Millard, and the submissions — sometimes several dozen a week — keep coming in. And the content is varied. “Everything from the world maps to single-screen vignettes, from rough folk art to serious draftsmanship. It’s wonderful seeing all the different ways people can approach the same basic idea. And to approach what is essentially improvised amateur cartography at the same time — few of us are artists, but fewer still are mapmakers.”

One might look at some of them more impressive offerings and question whether they were really produced from memory, as the terms of the site suggest. Right now, Millard is working on the honor system. “Someone certainly could pretend to remember … [but] I don’t lose sleep over it,” he says. “I’ve known enough people with remarkable visual or spatial memory (and spent enough time replaying specific video games myself) that I have no trouble believing the more ambitious renderings are the genuine article.”

That may be why a project like this tickles the fancy of gamers. There’s something about world immersion that allows us to recall spatial details of games in very precise ways. “In a game, you’re not just going for a walk — you’re exploring with a purpose,” Millard says. “There’s an instinctive need to keep yourself oriented. And there’s a cost to getting lost or being surprised — you get hurt, you die, you have to start over and do it again.”

“After the third rock is the bad guy, so you count rocks. The secret weapon is two screens over and one screen up, so you draw a map in your mind,” he goes on to explain. “You’re not just looking at a map, you’re living through it. That’s a potent experience.”

If Mapstalgia continues gaining readership and submissions, Millard says it may outgrow Tumblr. “Tumblr has been great for the zero-effort launch of this, but it’s not really designed to accommodate the museum sensibility that I think would serve Mapstalgia well in the long run.” Millard is also thinking about options for creating posters or coffee table books, but acknowledges the hurdles in securing the rights to user generated content. For now, the Tumblr-based DIY museum continues to feed gamers’ appetites for nostalgia.

What’s your favorite classic video game? Do you think you could draw the map from memory? Check out a few of Mapstalgia’s best submissions below for inspiration.


1. Metroid - Zebes




The seminal sci-fi platformer for the NES was full of secret doors, passageways and hidden items.

Click here to view this gallery.

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