I’m a woman who is too young to remember the Reagan administration, but Google has me pegged as a middle-aged man.

Given my habit of browsing technology websites, the search engine probably placed me in my father’s demographic a long time ago. But it didn’t break the news to me until Tuesday, when it rolled out a revamped privacy policy that drew my attention to my account.

That’s when I noticed a settings tab in my Google account called Ads Preferences, launched a few months ago, that shows the basic profile Google has compiled based upon my web browsing habits. Other websites who partner with Google use the profile to target ads on their sites.

Here is a snapshot of what Google thinks I’m interested in:

Look like a 35- to 44-year-old dude to you? Google, too. Google uses a cookie, that is, a long string of alphanumeric characters, to convey this snapshot along with its guess for my age and gender to other websites.

If Google were to have attached a non-PR-filtered, honest note to this page (it didn’t), I imagine it would say something link this:

“See, this is all we’re concerned about in this whole tracking business. It’s not even detailed enough information to distinguish a middle-aged man from a girl technology reporter. To us, your profile is just a series of random digits, nothing more. And if you don’t like it, we are making it so easy to opt out that you have no excuse not to.”

Easy it may be, but there’s still a battle raging between privacy advocates on one side and Google and advertising agencies on the other over whether an opt-out solution to privacy in behavioral advertising, like the one Google participates in, is sufficient.

User data has become the number one factor that advertisers take into account when searching for a media partner, and the Network Advertising Initiative released a study that found behaviorally targeted advertising secured more than 2.5 times as much revenue per ad as its non-targeted counterpart. Both parties are hoping to prove that a choice to opt out of behavioral tracking is sufficient privacy protection.

Privacy advocates, meanwhile, have demanded an opt-in solution that would only allow behavioral tracking if a user consented to it, citing, for instance, a 2010 study in which only 51% of participants realized that online behavioral advertising “happened a lot.”

“People understand that the [grocery store] is obviously keeping track of the food that they buy, but they’re getting it cheaper,” John Simpson, a privacy advocate with the non-profit Consumer Watchdog advocacy group, told me about a year ago while explaining why he opposed an opt-out solution. “And if they’re using those cards, they’re willing to give up some of their information for cheaper prices. The thing about what’s going on online is nobody really understood what they were giving up.”

Google looks to be making a bigger effort to help people understand how they are being tracked. And after looking at my own profile, what it’s telling other sites about me doesn’t make me paranoid. The step is probably not a big enough effort for most privacy advocates — some people don’t know how to find the opt-out button on the settings page and it’s easy to imagine the havoc Google could wreak with information it is capable of collecting — but is it enough for you?

Let us know in the comments.

Image courtesy of iStockphoto, hidesy

More About: behavioral advertising, Google, privacy

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• EasyTracking Library – automatic session management, better integration with Google Analytics SDK
• Updated Google Analytics SDK – More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager
• More samples – new open source application aimed to help reduce the ramp up time for new developers who want to track their apps

EasyTracker Library
We’ve created EasyTracker libraries for both iOS and Android. �The EasyTracker library will enable tracking of your application down to the Activity (or UIViewController for iOS) level with almost no coding required on your part. �See the ReadMe file and source code for details. These Libraries are intended for use with the standard Google Analytics SDKs and should make it very easy to add standard tracking to your applications.

Another advantage to using the EasyTracker library is session management. �As many developers know, it’s not always easy to determine whether your application is active and when to start a new session. �The EasyTracker library handles this for you. �It will determine when your application has been put into the background and will start a new session automatically.

The Android version of the Library not only provides for easy tracking, but also ensures that all calls to GoogleAnalyticsTracker are done off the main UI Thread. �Using this library should address responsiveness issues some Android developers have seen using the Google Analytics SDK.

We’ve adapted the Android Notepad sample application to use the EasyTracker library, just to show you how easy it can be.

You can find the libraries and sample applications at
http://code.google.com/p/analytics-api-samples/. �Check the downloads section for the libraries. �The source for the libraries is available in subversion as well. �Drill down into trunk/src/tracking/mobile/android/EasyTracker for Android and trunk/src/tracking/mobile/ios/EasyTracker for iOS. �The Notepad sample application is there as well. �We’ve released them as open source and contributions to making them better are welcome.

Check the ReadMe files in the libraries themselves for more information on how to use them.

New Versions of Google Analytics SDK for Android and iOS
We’ve released version 1.4 for iOS and version 1.4.2 for Android. �The iOS version of the SDK has one new feature. �Both versions contain several bug fixes as well. �Read on for details.

iOS
We’ve added a new method, dispatchSynchronously, that blocks while it dispatches hits. �It won’t return until the hits sent have either been acknowledged by the Google Analytics servers or the specified timeout period has elapsed. �This provides a more reliable method for sending hits before your application terminates or goes into the background.

We’ve also addressed several memory leaks and crashes reported against the SDK.

More details on the new version of the SDK can be found at http://code.google.com/apis/analytics/docs/mobile/ios.html.

Android
The Android SDK will now handle referrals from the Android Market properly. �This applies to autotagging as well.

We’ve fixed several other bugs in the Android SDK. �Check out the details at http://code.google.com/apis/analytics/docs/mobile/android.html.

Google Analytics SDK now available via the Android SDK Manager
We’ve added the Google Analytics SDK to the Android SDK Manager. �You can download the latest versions using the Android SDK Manager instead of checking the website for updates.

Of course, this only applies to the Android version of the SDK.

MobilePlayground
We’ve released an open source application for both iOS and Android that exercises all the APIs for Google Analytics that are available to Mobile Application developers. �You can find them at trunk/src/tracking/mobile.

New Home for the Mobile Tracking Documentation
The Mobile Tracking documentation has moved. �It now resides with the rest of the Google Analytics tracking documentation. �Check it out at http://code.google.com/apis/analytics/docs/mobile/overview.html.

Reporting Problems and Feature Requests
We really value your feedback. If you are having problems with the SDKs, let us know by posting them on the Google Analytics issues website at http://code.google.com/p/analytics-issues/issues/list. �Use the component MobileTracking when entering an issue or looking through the list for issues already reported against the Mobile App SDKs.

Please stay tuned for more exciting news regarding Mobile Application Tracking with Google Analytics.

Jim Cotugno, Mobile Application Tracking Rockstar

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The Samsung Galaxy Nexus is the first smartphone with the latest Android 4.0 (Ice Cream Sandwich) operating system. We have one in our hands, and it’s the best Android phone yet.

A new era in the impressive story of Google‘s Android operating system has just begun with the release of the Nexus. Gone are those antiquated buttons at the bottom. Now when you look at the front of this relatively large smartphone, all you see is an enormous screen — an impressive 4.65 inches diagonally — that looks even bigger without those clunky buttons that until now have always resided at the bottom of Android phones.

The result? Except for the tiny amount of bezel on the top and bottom and a slender sliver on either side, the front of this phone is almost all screen.

The Hardware

It’s a lightweight phone at 4.8 ounces, with a HSPA+ radio inside (this test model sent to us by Google is using the T-Mobile network — a Verizon model using that company’s faster 4G LTE network will be slightly heavier). The phone has a cheap plastic feel to it, but once I spent some time with it, I didn’t mind its light weight, especially given its large size, which is about an inch shorter than an average-sized hand.

With that large size comes a gorgeous screen. If the term “1280 x 720-pixel Super AMOLED high-definition display” doesn’t mean much to you, suffice to say that even when a screen measures a huge 4.65 inches diagonally, that high number of pixels is still tightly packed onto the screen, resulting in an exquisitely sharp view. If a screen were any sharper than this, it would be hard to tell the difference unless you had super-human eyesight.

Looking at the phone from the side, I realize this is not the thinnest smartphone I’ve ever seen — that honor goes to the Motorola Droid Razr — but at 8.94mm, it’s slim enough. And, it’s the first smartphone I’ve ever seen with a gentle curve to its body, accompanied by a remarkable “Contour Display” whose glass is also gently curved. It’s a subtle effect, but I think it’s downright beautiful.

The back of the Galaxy Nexus is plastic, but it’s an attractive and practical design that gives you a good grip on the phone. At the bottom of the back, there’s a slight chin, but it’s not obnoxious like that of too many other Android phones, and this one gives you a slight rise it makes it easier to hold onto the phone, especially when you have it oriented in a horizontal position.

The entire rear panel is easy to remove, facilitating battery removal, and with a few rehearsals, I learned how to quickly snap it back into place. Who says you can’t have a removable battery and still enjoy clean, minimalist lines on a smartphone? Whoever made that arbitrary proclamation hadn’t seen the Galaxy Nexus. Even though the Galaxy Nexus is still a plastic phone with a glass screen, in my view, its form factor is a spectacular success.

That clean design on the outside gives you a hint of the highly capable hardware inside, with a 1.2GHz dual-core processor from Texas Instruments (the first time Samsung’s used such a processor), 1GB of RAM and 16GB of internal storage. The result of that processing power is snappy performance and quick startup.

What we don’t know yet is how all this hardware and that huge screen will affect battery life — we’ve only had the phone for a short while, not long enough to do longer-term battery testing, which is an inexact science at best. However, to give you an idea, when we started testing today, the battery was at 63% and six hours later, it was almost depleted.

Those who are obsessed with specs (Galaxy Nexus specs are all here) would at first be disappointed with its 5-megapixel camera on the back (with a 1.3 megapixel front-facing camera for videoconferencing), but when I compared identical shots between the Galaxy Nexus and the iPhone 4S, I realized that even though the iPhone 4S’s 8-megapixel camera looks slightly sharper in brightly-lit situations, the quality of this Samsung Nexus camera in low light matches it nicely. Take a look at our gallery for comparison shots. And, the camera started up quickly, takes multiple pictures in rapid succession, and even has a handy ability to grab panoramic shots. Topping it off is a 1080p video camera which did an admirable job of grabbing acceptable HD footage.

Ice Cream Sandwich is Delectable

All that hardware is brought to bear on the centerpiece of this new phone, the first smartphone shipping with Google’s Android 4.0 “Ice Cream Sandwich” (ICS) operating system. It represents a giant leap in usability for this popular operating system. The first thing I noticed was its ability to smoothly scroll down long lists, the complaint I’ve had against Android-packing phones from the beginning. Finally, you can scroll up and down a Google+ stream and slide down lists of emails with smoother response, although not all apps I tried enjoy that butter-smooth scrolling yet.

Besides the user interface that’s cleaned up considerably and much more intuitive, there are unusual new features I was eager to try. One feature I consider to be more demo-ware than useable is its facial recognition to unlock the screen, which worked well as long as I was in the same lighting as the first shot it took to learn how to recognize me. However, when I was outside with a hat and earmuffs on on a blustery Midwestern day, the phone didn’t have any idea who I was. Nor did it recognize me in slightly different lighting conditions. For now, this facial recognition failed more than it succeeded, and in my experience is not practical to use.

Because there aren’t physical buttons any more (except for a volume control on the left and an on-off switch on the right), the apps must give users a way to navigate from one place to another, and there are some apps that aren’t quite ready for this yet. However, you can still find your way around, and instead of physical buttons you can now use three icons that take you Home, let you go Back, and access recently used apps.

Beyond that, everything on Android 4.0 just looks a lot better, and it’s more than just window dressing. Among its many improvements, my favorites were the way you can toss off notifications by swiping to the left or right, more easily switch between apps that are running with Android’s true multitasking, the way there’s a new center button that immediately takes you to screens full of icons, the way those icons show apps separately from widgets, and the subtle way the app icon screen seems to slightly tilt sideways when you try to slide beyond the last one.

There’s another new feature called Voice Actions that uses speech recognition to let you send text, dictate emails, navigate to different places and call up web pages. Although Google puts on a pretty good demo of this capability, in the real world it falls short. It’s no Siri, but if Google can make its Voice Actions easier to use and more accurate, and give it some basic smarts, it might someday become useful. For now, I’m not going to be depending on Google’s speech recognition anytime soon.

We Have a Winner

Beyond those gimmicks that don’t work as well in the real world as they do on television commercials, Ice Cream Sandwich’s main claim to fame is that it’s a more-polished version of Android — it’s easier to use and more aesthetically pleasing than any of its predecessors. Bravo, Google — I’m looking forward to further refinements of Android, and if this leap forward is any indication, the world’s most popular smartphone operating system has even brighter days ahead.

Couple that with this gorgeous and subtly curved handset, and you have yourself a winner. The Samsung Galaxy Nexus is by far the best Android phone I’ve seen yet.

Check out those clean lines

I like its minimalist design.

Click here to view this gallery.

More About: android, Google, ice cream sandwich, review, samsung galaxy nexus, smartphones

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For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search.

Dynamic Search Ads is just one of dozens of innovations Google has made to its AdWords product over the past few years. Google paid search has evolved to include everything from video to coupons and a call feature, all in the name of improving advertiser results. Not every Google product is a good fit for every advertiser – in fact, some of its offerings aren’t even available to the masses yet. But Google is nothing if not progressive, and for this reason many of them warrant a closer look.

1. Google Image Search. Instead of advertising exclusively on Google’s web results page, this product allows brands to place their listings next to Google Images. Typically, this approach is best suited to those who’ve noted a distinct benefit to presenting consumers with a product image up front. The campaign is set up through AdWords, except that instead of uploading ad copy alone, the advertiser also submits an image that will precede the organic image search results on the page.
2. Google Media Ads. Previously known as Google Video Plus Box, this program was initially tested in beta with advertisers ranging from automotive to CPG. A box beneath a standard search ad would display a web-only video such as an instructional product clip, and advertisers would pay the equivalent of their cost-per-click text ad bid when the video hit the 10-second mark. The unit has since morphed into Google Media Ads and is open only to the entertainment vertical (at least, so far).
3. Google Product Ads/Extensions. Similar to the video extension, this unit allows brands to include additional promotional material in their text ads. The ad pulls information from an advertiser’s existing Google Merchant Center account and can include anything from images to business center maps, product titles, detailed descriptions, and prices. Brands can promote their entire product inventory through paid search and, in theory, generate more qualified clicks because they’re providing the user with more product information up front.
4. Google Redemption Ads/Offer Extensions. Through this program, brands can deliver a coupon directly to search engine users from their paid search ads. Several user options exist, including having the coupon emailed to a desktop or texted to a mobile phone – they can even be saved to a user’s Google Wallet. Redemption options, too, are varied: depending on what the brand is looking for, consumers can redeem in store, online, or by mail.
5. Google Call Extensions/Metrics. When generating phone calls is a campaign priority, Google’s call feature can help. Advertisers include in their paid search ad a unique toll-free number provided by Google that links to the marketing client’s existing phone number. Advertisers can then track which AdWords campaigns their calls are coming from, along with the duration of the calls and the caller’s area code, through their existing Google account.
6. Google Sitelinks. One of the most useful of Google’s newer products, Sitelinks affords the ability to include up to six additional links in your AdWords text ad. This gives brands complete and immediate control over the pages, products, and messaging they wish to promote.

   Considering the length of time it can take for Google to re-index a site, and the urgency of updating ad copy and Sitelinks for such events as new product line launches, this can be a critical advantage. “You’re giving the user seven links to choose from and letting them select exactly where they want to go,” says Nathan Lewalski, one of Enlighten’s senior interactive media planners, “but you’re also gaining a competitive advantage by owning more real estate on the results page.” Click-through rates on these ads tend to be higher because users instantly know what to expect from a site. “Without paid search,” Nathan says, “it’s unlikely the user would see a brand’s newest messaging or get sent directly to new pages in time.”

Google is infamous for experimenting with its AdWords products (not to mention giving them countless different names). The advantage for advertisers is a glut of program options and a fresh take on how to supercharge those two little lines of text. Take some time to learn what’s new in Google Ad Innovations. The company’s next unit could be the one you’ve been waiting for.

Image courtesy of iStockphoto, hillaryfox

More About: Advertising, Google, Marketing, mashable, Search

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1. The Muppets

Jim Henson's Muppets have not made a movie since 1996 — before Facebook or Google even existed. But they've found some interesting ways to incorporate social media into their marketing. In promotion of the upcoming film, the Muppets are ambitiously attempting to get a bazillion likes from all of the related pages on Facebook. (Miss Piggy's separate page, Kermit's, the movie's, etc.) You can even tell a friend they look like a Muppet, although I'd hold off on citing Miss Piggy.

The Muppets' Google+ page, which launched earlier this week, is also off to an interesting start. Followers got to video chat with Miss Piggy, thanks to the Hangout feature.

Click here to view this gallery.

Using Google+? Add Mashable to your circles. You’ll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news.

This week, Google+ launched brand pages for companies, a concept similar to Facebook’s. But should a company have a Facebook page and a Google+ page?

Although it’s still too early to tell what will come of it, many major companies are taking on the additional network. So far, it seems the main differences between the two are Facebook’s applications and advertisers versus Google+’s Hangouts feature. From video chats with Muppets to exclusive deals for liking a page, these are just a few ways companies are getting creative.

Which of the two do you think is better for companies? Leave your thoughts in the comments.

More About: branding, Facebook, features, Google, Social Media

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Google Executive Chairman Eric Schmidt has finally gotten the message and joined Google+.

The former Google CEO wrote his first public message on Google+ earlier today, a simple post with links to his thoughts on Steve Jobs (Schmidt served on Apple’s board of directors until 2009, when the competition between Android and iPhone became a major conflict of interest).

I recently criticized Google’s management for not eating its own dog food and using Google+. At the time, Schmidt didn’t even have a Google+ account. Only two Google executives — SVP of Chrome Sundar Pichai and SVP of Social Vic Gundotra — were active users of Google+ (at least in public — it’s important to note that additional Google executives may have been more active privately).

Since that article, several Google executives have started posting publicly to Google+. They include SVP of Search Alan Eustace and SVP of Ads Susan Wojcicki, and Chief Business Officer Nikesh Arora.

To Arora’s credit, he directly addressed the points I made in my article. “Having worked closely with my friend Vic on this, I think I have lots of dog food in me,” he told a Google+ user. “I do prefer posting to circles and sharing with people who have expressed interest in following me. I intend to follow a lot of your advice. Perhaps if I have pearls of wisdom to share, I might do so publicly.”

Google+ has received additional scrutiny in recent weeks. Google+ traffic has fallen since the spike from its public launch and a Google engineer’s rant about how Google+ “is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo).”

via TechCrunch

More About: eric schmidt, Google

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Many people spent this weekend mulling Facebook‘s recent changes and, as usual, they did this in lots of places outside of Facebook.

Facebook users took to the blogosphere, Twitter and Facebook’s arch nemesis Google Plus to work out the implications of the news. Among the top concerns: That “frictionless sharing” actually means spying by Facebook and sharing that info with your friends unwittingly, that the changes now mean that advertising on the platform will now revolve around actions rather than terms and the cool stuff you can now do with the new page design. And yes, of course there’s already a “Hitler Reacts” video as well.

Below is a roundup of some of the most interesting comments on Facebook’s changes. We want your comments, too. What do you think about them?

Kevin Rose on Google+

Digg's creator went on Google's social network to express his excitement over Facebook's new profile design,which he tried out here.

@Ayysian

In a post that got a lot of retweets, Ayysian compares Facebook to President Obama.

@Haleylbrooks

This user is just fine with Facebook's changes.

@RoamingBoomers

Apparently, you don't have to be under 30 to care about Facebook's latest update.

@IamSpectacular

Another user echoes a sentiment some others have noted about the nature of Facebook changes.

@SoulSavvyDesign

Some users just aren't feeling it this time around.

@NeatTweets

Another user puts it all in perspective.

@AssignGuy

Good point, I mean Facebook is, after all, free, despite the rumors.

Das_Got_It

Another user has upgrade fatigue.

@DevotedToSelly

I guess that explains why Facebook is spending so much time in its room of late.

More About: Facebook, Google, timeline, Twitter

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You might expect social media superstars to be giving virtual high fives and tweeting with delight at the idea of a suggested users list on Google+. It’s a way to be surfaced for new users, meaning more followers, and that’s a good thing, right?

Wrong — for some.

Since Google released the list late last week, web personalities have been speaking out against it. Tech blogger and commentator Robert Scoble even asked to be removed from it, citing 13 reasons the move made sense for him.

“I totally understand why Google did this list,” Scoble said. “It just isn’t a well curated list and so I don’t want my name associated with it.”

Scoble pointed out that Paris Hilton made the list, further fortifying his reasoning. However, Google+ VP of Product Bradley Horowitz said deeper personalization functionality is on its way. For now, it lets users in different regions and languages get different recommendations — but the goal is for it to become more topic based.

Elisa Camahort Page, co-founder of BlogHer, admits that lists are useful for the technorati. For average users, it makes less sense.

“A suggested user list will never help this tool go mainstream or keep the ‘regular people’ around,” Camahort Page said.

Another concern is that less-followed users making extraordinary contributions to the Google+ community will be overlooked. Alida Brandenburg, an accountant at Pandora, begs to differ.

“I ended up on there and I don’t even have 6,000 followers,” she said. “That may seem high compared to the average user, but then you put that against people listed in the same category as me, like Dane Cook, Paris Hilton and William Shatner, and it’s clear that this was not simply a numbers game.”

The list rotates featured users, so there’s no worry about anyone having a monopoly over it.

So what are Google+ power users so riled up about? Their new favorite network becoming a popularity contest.

“It’s going to alienate people and lead to an inevitable followers war that can hurt the health of the social network and inflate people’s ego,” said Craig Kanalley, a senior editor at The Huffington Post.

The suggested user list wasn’t created for older users like the ones quoted here. Rather, it appears for new users to help them get acclimated to the service. It’s up to them to ignore it or use it as a guide for finding accounts to follow.

Do you think the suggested user list is a good move by Google? Or could it create the toxic follower competition some users fear? Tell us your thoughts in the comments below.

More About: Google, Google Plus

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Equity analysts at Standard & Poor’s downgraded Google’s stock rating from “buy” to “sell” Tuesday, following the search giant’s decision to acquire Motorola Mobility for $12.5 billion.

In a statement on the rating reversal, S&P equity analyst Scott Kessler said that the Motorola purchase puts Google at risk. S&P does not believe Motorola’s patent portfolio will ease Google’s patent woes.

Google shares closed at $539 Tuesday, dropping 3.3%.

“After further consideration of GOOG’s plans announced yesterday to purchase Motorola Mobility (MMI 38, Hold), we see greater risk to the company and stock. We expect the transaction to be consummated next year, but later than early ’12, which GOOG indicated. Moreover, despite MMI’s extensive and valuable patent portfolio, we are not sure it will protect Android from IP issues. We also believe the purchase of MMI would negatively impact GOOG’s growth, margins and balance sheet. Based on revised DCF analysis, we are cutting our 12-month target price to $500 from $700,” Kessler said of S&P’s decision to downgrade the stock rating.

Google’s decision to purchase Motorola was unexpected, leading many to speculate over the company’s real intentions. Google said it hoped “to supercharge the Android ecosystem” with Motorola’s patent profile. Mashable’s Christina Warren argues that the Google-Motorola deal is not just about mobile — Google is keen on marrying its software with Motorola hardware.

[via WSJ]

More About: Google, Standard & Poor, stock

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Heeere’s Johnny — again on YouTube.

Google, which recently feted Lucille Ball’s 100th birthday, is saluting another classic TV legend today with the new Tonight Show Starring Johnny Carson Channel on YouTube. As YouTube explained on its Official Blog on Monday, the site will be loaded with new videos each week. The channel will also take requests for clips to upload and you can submit a playlist to Google Moderator to share your “ultimate episode” of the show.

The channel, like another recent effort by Jerry Seinfeld, attempts to present a “greatest hits” of Carson’s career, though the project will no doubt be challenged by the fact that so much of Carson’s humor was topical. How many YouTubers will be up for Jimmy Carter jokes, for instance? On the other hand, testimonials from superfans like Howie Mandel may also convince younger viewers to give Carson a try.

More About: Google, jerry seinfeld, Johnny Carson, youtube

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