31st Oct 2011

How To Sell a 2000 Corolla Like a Boss [VIDEO]


Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

You had me at: “Do you need a reliable, sexy vehicle to get you to the renaissance fair?” This home-made, surprisingly slick car ad comes from Clark Olson Media, a media company with a clear sense of humor. Clark Olson Media submitted the video as part of a video car review contest for Kelly Blue Book, a car retailer.

We’re not entirely sure if this video actually makes us want to buy a 2000 Corolla, but it certainly makes us want to give Olson a high-five. At this point, he might not need it. The video, released in mid-June, has picked up more than 200,000 views. Maybe it’s the rocking funk music, or the way he keeps saying Corrroooollaaaa, or the way that … no, it’s definitely the way he says “Corolla.”

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31st Oct 2011

Halloween Google Doodle Features Madcap Timelapse Video

You know there’s something significant going on when Google creates one of its whimsical “doodles” on its home page, and Halloween is no exception. Watch what happens.

[Spoiler alert] In case you can’t see it where you are, this year (in some countries), there’s a time-lapse video showing some of the most gigantic pumpkins in the world, going through a metamorphosis from blobs of orange to art as night falls.

SEE ALSO: Happy Birthday Google: Celebrate With All the Anniversary Doodles [PICS] | Where Do Google Doodles Come From?

Here’s how the Googlers describe the making of this kooky video on the official Google blog:

To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.

Watch the video of this Halloween Google doodle — or go to Google.com to experience the doodle for yourself.

Here’s Google’s “making of” video of this year’s doodle:


BONUS: More Google Doodles



The Christmas Google Doodle


Each package gets larger with a mouse-over, and a click on it returns search results pertinent to a specific country or the particular items featured in a scene. This one is from December 24, 2010.

Click here to view this gallery.

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04th Oct 2011

Disney to Re-release 4 Hit Animated Movies in 3D

lion king image

Disney is planning to re-release a cadre of it’s most popular and beloved animated films in 3D.

The decision followed close on the heels of the re-release of the Lion King in 3D. That film is close to crossing the $80 million mark, according to Disney.

While $80 million may not seem like much — Pixar’s Up made more than $730 million — it’s a ton of cash considering the studio’s minimal investment and the fact that most people have already seen the movie.

The extra cash in-hand has helped greenlight at least four other films including Beauty and the Beast (Jan. 31, 2012), Finding Nemo (Sept. 14, 2012), Monsters, Inc. (Jan. 18, 2013) and The Little Mermaid (Sept. 13, 2013).

Cynics will be quick to call this a money-grab if the films are simply ported to 3D. The Lion King re-release coincided with a Blu-ray version, which included bonus features such as a “bloopers reel.” Disney is staying as optimistic as possible about continued success through the rest of its 3D adaptations.

“Great stories and great characters are timeless, and at Disney we’re fortunate to have a treasure trove of both,” says Alan Bergman, president of The Walt Disney Studios. “We’re thrilled to give audiences of all ages the chance to experience these beloved tales in an exciting new way with 3D – and in the case of younger generations, for the first time on the big screen.”

What do you think: are these videos must-sees for new and old fans, or is it just a way to shake out some more dollars?

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28th Aug 2011

YouTube Cover Song Face-Off: Katy Perry’s “Firework”

Each week, Mashable picks a popular song, finds 10 covers of it and asks you to vote for your favorite.


At the MTV Video Music Awards on Aug. 28, Katy Perry’s “Firework” battles Adele, the Beastie Boys, Bruno Mars and Tyler, The Creator for the coveted Moonman trophy in the Video of the Year category.

In honor of the song’s nomination, we’re pitting a myriad of covers — which have attracted more than 7.5 million pageviews on YouTube — against each other. Vote for your favorite rendition in the poll below.


Peter Hollens



AHMIR



Kina Grannis



Eli Lieb



Rochelle Diamante



Lawson



Passion & Victor Kim



Colton Jacobson



Liptease



Avery




Last Week’s Face-Off Winner


In our inaugural YouTube Cover Song Face-Off last week, people from 80 countries cast nearly 2,500 votes for the 10 covers of Adele’s “Rolling in the Deep.” The winner: Angie Johnson and Sidewinder’s “military” cover, which garnered 55% of the votes.

What popular song should we pick next week for the YouTube Cover Song Face-Off?

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25th Aug 2011

HOW TO: Customize the Photo Gallery on Your Twitter Profile [VIDEO]

You may have noticed a change on your web-based Twitter profile. The service recently rolled out an image gallery feature that displays recent photos that you’ve shared or retweeted from other users.

It got us thinking that this profile real estate could be put to some creative use. As luck would have it, our pal Jeremiah Warren whipped up a great step-by-step video (above) on how to slice and dice your Twitter slides, Photoshop style. He’s even provided a template file, which you can download here to get started. (A PNG file is also available for those not using Photoshop).

SEE ALSO: 10 Creative Uses of the New Facebook Profile [PICS]

This solution is still very much a hack — you’ll have to annoy your followers with four to six image tweets in a row. And if you share or retweet any subsequent image links (TwitPic, Instagram, etc.) you’ll muck up your precarious masterpiece. But that certainly shouldn’t stop you from dabbling. We expect to see some fantastic creations in the coming weeks.

Video HOW-TO compliments of Jeremiah Warren.


Created or Seen Any Excellent Twitter Gallery Hacks?


Upload screenshots or links of your favorites below, and we’ll feature them in a subsequent post on Mashable.





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19th Aug 2011

Our Favorite YouTube Videos This Week: The Music Video Edition Vol. II


Happy Friday, denizens of the web! We know we’ve had a Music Video roundup before, but now is as good time as any to face the music — again!

Plug in, turn it up and jam out. This will be the last YouTube Roundup of this kind (Mashable copy editor Brian Hernandez will be taking over next week) as today is my very last day at Mashable. Happy weekend all, and see you on the other side!


Pearl Jam, "Jeremy"


Josh Catone: When I think "music video," this is what pops into my head. (Sometimes it's "Smells Like Teen Spirit" that I think of, but I'm never 100% sure if I am remembering the Nirvana version, or Weird Al's...)


Pavement, "Cut your hair"


Todd Wasserman: Proof that Pavement should have made a movie.


Blind Melon, "No Rain"


Jay Bischof: Who’s going to be the first to break the '90s rock theme? Not me.


Dan Black, "Symphonies ft. Kid Cudi"


Brian Hernandez: This was my favorite video of 2010. Why? So much TYPOGRAPHY!


Art Of Noise, "Moments In Love"


Jennifer Diamond: Taking it back to the 80s with Art of Noise.


Rick Astley, "Never Gonna Give You Up"


Stephanie Haberman: To the Mashable community, with love.


Busta Rhymes, "Woo Hah!! (Got You All in Check)"


Todd Olmstead: Hype Williams and Busta Rhymes were an epic combination.


Aerosmith, "Crazy"


Stacy Green: Aerosmith, "Crazy." No further comment.


Lykke Li, "I Follow Rivers"


Stephanie Buck: There's always room for an uncomfortably haunting video from Lykke Li.


"Total Eclipse of the Heart: Literal Video Version"


Meghan Peters: Also taking it back to the '80s -- literally.


Fiona Apple, "Criminal"


Christina Warren: Mark Romanek is probably my favorite music video director of all time, and although I think "Hurt" by Johnny Cash is probably his best work, I decided to take it back a bit to one of my other favorite videos, "Criminal" by Fiona Apple. Even without the context of the Calvin Klein campaign (which influenced the editorial style of this video), the video/song still hold up 14 years later.


Missy Elliott, "The Rain"


Chelsea Stark: Piggybacking on the '90s... I always loved this video..


Avril Lavigne, "Complicated"


Zachary Sniderman: Once dead-panned this chorus to a high-school history teacher. No joke.


Twisted Sister, "We're Not Gonna Take It"


Robyn Peterson: The worst and best (simultaneously) music video ever made. Embarrassing confession: I just taught my three-year-old girls to sing this song.


Broken Bells, "The Ghost Inside"


Chris Taylor: Broken Bells. Asteroids. Christina Hendricks. Need I say more?


Korn, "Freak On A Leash"


Ada Ospina: "Take On Me" (A-ha) was backup option.


NewVillager, "LightHouse"


Brenna Ehrlich: Rad song. Weird as hell video. NSFW: Theatrical sex.

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06th Aug 2011

Review: Now You Can Play Angry Birds On a Roku 2 [PICS]


Roku 2 is a streaming video box that’s been radically redesigned, and its newest and hottest feature is the ability to play that goofy but fun game, Angry Birds. Included with this device that’s scarcely larger than a hockey puck is a brand-new game remote with an accelerometer on board. That lets you control objects on the screen using gestures, much like the Nintendo Wii.

For our review, Roku sent us its $99.99 Roku 2 XS model, the top-of-the-line unit that includes an Ethernet port, a USB port for playing video, music and photos from an external storage device, and that new game remote along with the Angry Birds software. The least-expensive model is the Roku 2 HD, a $59.99 box that’s limited to 720p resolution. The middle model, the Roku 2 XT is $79.99, and adds 1080p video playback. Here’s a Roku product matrix to help you keep the three models straight.

Connecting the Roku 2 is a simple process of plugging in its power cable and then connecting Ethernet (or not if you’re using its on-board Wi-Fi) and HDMI cables to your TV or home theater receiver. The tedious part of the setup is getting the Roku acquainted with your various credentials on services such as Netflix, Hulu Plus and Pandora.

Aside from its newfound gameplaying capabilities and radical design changes, the Roku 2 interface and sources are almost identical to its predecessor. It does an admirable job of playing high-definition content from Netflix, Amazon Instant Video, Hulu Plus and lots of other video sources that you can see listed here.

As a longtime Roku user, I’ve always admired its simple interface, allowing you to quickly select sources, and skip forward or rewind video playback with ease. Both its 802.11n Wi-Fi and Ethernet connections work well, and overall, it’s a worthy addition to any home theater with one caveat: If you’d like to watch YouTube videos using Roku, you’re out of luck.

The big new feature for this Roku 2 XS is its Angry Birds game, the only game so far for Roku. I’m a big Angry Birds aficionado, so I had great fun playing this Roku version, which adds more physicality to an already excellent game.

The accelerometer in this new remote is accurate and sensitive, and lends itself well to Angry Birds mayhem. To launch a bird, you press and hold the OK button while gesturing with your hand pull to back the slingshot. When you let go of the OK button, you’ve launched a bird on its way toward slaying those porcine scoundrels lurking underneath various woodwork and icy planks. This is big fun.

Roku is tightlipped about what’s in store for this nascent gaming platform, but I think its future is bright. You’ll be able to play against an opponent using an additional controller in future games, and if Roku can attract developers to create good content for this platform, it could be a promising and relatively low-cost way to play some engaging games.

Although the Roku 2 can’t play the variety of video files (such as .mkv files) that competing boxes such as the WD TV or the Boxee Box can, for streaming Netflix and Hulu videos — and now for playing Angry Birds — it can’t be beat.


Roku 2 Gallery




Connect Roku 2 to Wi-Fi or Ethernet, and feed that 1080p video to your TV or receiver via HDMI. There's room for a micro SD card for game and settings storage, too.


Roku 2 Front




It's slightly larger than a hockey puck.


The Purple Tab




The tab has no function, but is a quirky design touch that I like.


USB Port




This is a streaming box, but there's a USB port for plugging in an external drive or future peripherals.


Underside




Its rubber pad keeps this diminutive device from slipping around too much.


Two-Shot




This is the first time I've seen a remote that's bigger than the device it controls.


Remote




It's new, shiny and has an accelerometer on board.


Slot for Strap




Roku recommends attaching the included purple strap in this slot, to keep from smashing your TV while engaging in vigorous game play.


Like a TiVo Bone




The shape of the remote's underside makes it fit perfectly in the hand.


Move It!




It's like a magic wand.


Angry Birds Loading Screen




It takes 23 seconds to load Angry Birds.


Cursor Control




You control the cursor with hand motions.


Angry Birds




It feels just like the iPhone version, but that hand control takes a bit of training.


Flipping the Bird




Hold the OK button, pull back with a hand gesture, and let the bird fly by letting go of the OK button.


Roku Interface




It's largely unchanged from previous versions, but pleasant to use.


Netflix




The best channel among many on Roku.


Pandora Radio




Another fave is Pandora. Missing? YouTube! Too bad.

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13th Jul 2011

Netflix Expands NBC Deal As Customer Anger Mounts


Netflix and NBC Universal have renewed and expanded their live video streaming deal, bringing more content to Netflix. The agreement comes as customer anger mounts over a major price increase for Netflix DVD and streaming services.

The renewed deal not only assures that content from shows such as Saturday Night Live and The Office will remain on Netflix, but it also expands the deal to include shows such as Leave it to Beaver, Psych and Law and Order: SVU. The deal also covers a selection of NBC Universal’s film library.

One major change to the deal: Saturday Night Live will no longer be on Netflix the day after it airs. Instead, the entire season will be available after it ends. Hulu, which is partially owned by NBC Universal, will still have episodes of SNL the day after each episode airs.

Terms of the NBC-Netflix deal were not disclosed. However, The Hollywood Reporter reports the deal could be worth as much as $300 million per year, up from just $25 million.

With the price of content skyrocketing for the DVD rental and video streaming service, it’s no wonder why the company is jacking up its prices. Netflix has split up its video streaming and DVD plans, making each worth $7.99. To have access to both plans, users will have to pay $15.98 per month, a 60% rate hike over the previous $9.99 combined plan.

The result has been a revolt by its customers. The announcement of the new plan generated more than 45,000 mostly negative comments on the Netflix Facebook Page. The company’s blog has received thousands of negative comments. And in our non-scientific poll of Netflix customers, more than 37% of respondents claimed they will be cancelling Netflix altogether. We’ve seen other polls with similar results.

Will 37% of Netflix customers actually cancel their subscriptions? We doubt it, but it definitely has caused a backlash from its usually loyal customers. At the same time, Netflix’s costs are rising and it needs to make its streaming operation profitable. Some even suspect that Netflix is trying to kill the DVD with the new pricing plans.

Before the price hike, Netflix was doing well. Its earnings rose by 88% in the last year, and its stock price has risen from less than $50 to nearly $300.

What do you think of Netflix’s NBC deal and its new price plan? Is it justified given its increasing costs, or did Netflix go too far? Let us know in the comments.

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28th Jun 2011

5 Ways the Advertising Industry Is Preparing for a Digital Future

Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris recently presented a two-hour workshop on viral video at the Cannes Lions festival, entitled “Making Videos Go Viral: Creative, Social, and Technological Techniques.”

Last week, the world’s top brands and agencies descended on the Cannes Lions festival to discuss creativity in modern advertising and to anoint the campaigns that most effectively captured our imaginations. While the conference was renamed this year to the “International Festival of Creativity” (previously the “International Advertising Festival”), it featured an unprecedented amount of participation from blockbuster technology companies such as Google, Facebook and Microsoft.

Over the course of the week, the significant relationship between the powerful new forces in technology and the creative output from the advertising industry became quite clear. As the web increasingly empowers us to choose and share the media we care about, brands genuinely commit to creating content and experiences that thrive in our on-demand culture.

Here are five key themes from the conference that point to major changes in the world of advertising.


1. A New Wave of Experiential Marketing


In one of the opening sessions, brand futurist Martin Lindstrom noted,"It's more effective to feel the brand, not to see it." Experiential marketing was prominent at the conference. A number of brands discussed the ways we will use technologies, such as augmented reality apps and near-field communication (data exchanges with touch), to connect with consumers.

Few brands have committed to experiential marketing more than Nike, which has had a 55% drop in television advertising spending over the past 10 years. They filled the void by sponsoring over 200 club teams, offering revolutionary mobile technology for runners and creating over 10,000 pieces of original content.


2. Content, Not Ads


If this conference is any indication, we are about to see an absolute explosion of new types of content from brands. While this process has already begun (especially with online video), we may just be scratching the surface.

No session was more memorable than Coca Cola's, which delivered a compelling presentation on its "Liquid and Linked" content creation strategy. It emphasizes dynamic storytelling to establish multiple connections with people. Coke is vastly increasing its investment in many varieties of content production to help drive conversation and increase its popular culture relevance.

AOL president Tim Armstrong and Huffington Post founder Ariana Huffington also spoke at length about the vital importance of ad content. Former Googler Tim Armstrong addressed the advertiser audience: "Stop taking orders from Silicon Valley." He referenced the importance of creating unique content rather than simply optimizing traditional ads to perform better against technology algorithms. Throughout the conference, it was consistently noted that today's on-demand media consumption habits require brands to create content that people choose to watch (and share), rather than pushing unwanted commercials on its audience.


3. The Shift from Communities to "Collectives"


The "collective" has now begun to replace the "community.” The term refers to the new generation of passionate online groups initiated by brands. This year’s most buzzworthy collective was Sneakerpedia, a Wikipedia-style site powered by Foot Locker, intended to galvanize "sneakerheads" worldwide to document the history of sneakers. The site has built a ton of buzz, a great example of how a brand can create new collectives around topics people are truly passionate about. Additional collectives included Nokia Push Snowboarding and Lady Gaga's fan group "Little Monsters," created by Interscope Records.


4. The Rise of the "Creative Technologist"


Advertisers are ready to build. As advertising becomes increasingly digital, agencies are looking to bring in more developer talent to help them create new, original products. Jeff Benjamin, VP Interactive Creative Director at Crispin Porter + Bogusky, spoke about this transition, calling for "invention" in advertising and noting that "inventors are modern storytellers." The same day, Toronto holding company MDC Partners announced a new $1 million competition for investment in technology-driven projects. Mark Holden, Global Strategy and Planning Director of PHD, noted his future predictions for the advertising industry, that new product development will be essential for the survival of media agencies as media buying becomes increasingly commoditized.

The Domino’s Pizza Tracker, a Crispin website for Domino's, tracks the progress of a pizza delivery -- from dough-rolling to delivery.


5. The Gaga Effect


The award for the most overall positive mentions goes to Lady Gaga. The Gaga brand has quickly taken hold globally thanks to the previously listed tactics.

Gaga brand-building tools include the creation of her own collective (dubbed "The Little Monsters,” her fans on Twitter number over 11 million), original content (Gagavision video series leading up to her new album release), gaming experiences (Gagaville allowed users to win song tracks by beating game levels) and product development (working with Polaroid on a new product line). In many ways, Gaga is the epitome of the modern brand, deftly leveraging digital tools to distribute her content and broaden her fan base... and other brands are taking note.

Image courtesy of iStockphoto, alengo

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24th Jun 2011

WATCH: New York Senate Votes on Gay Marriage Bill [LIVE VIDEO]

It’s been one of the hottest topics on the web for the last week, but tonight the New York Senate will finally decide whether gay marriage will be legal in the third-most populated state in the U.S.

The controversial bill has gained steam in recent weeks, but its fate still depends on several swing voters. One of swing voters, NY Senator Greg Ball, a Republican, even asked his followers how he should vote.

The bill is now on the table in the New York Senate. We’ve embedded the live stream, which now has more than 33,000 viewers.

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