Yogi Land

Search Engine Optimization (SEO) has become a new trend on the Web world. The demand is so high that it even creates a new title in jobs. Why is it so powerful? What does it do? How can it benefit us as a company or person? According to Wikipedia, Search Engine Optimization, or many called SEO, is

the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

A Website can have the best design in the whole Internet universe, but if it is "hidden" within layers of "black holes", it becomes the "trash" of the Internet universe. I believe, before creating a Website, we should ask ourselves, why do I need a Website? If the purpose of the Website is to promote a company, one should have, at least, the contact information, the services and/or products descriptions of the company. A personal Website is not so much different, one should also has a profile and "selling" information. After all, who does not want to be visible? SEO is our only way to be visible in the Internet universe. When we do it right, we will be on top of its "mountains". Search Engine Optimization (SEO) is not the easiest nor the hardest thing to do in marketing, yet it is tidies. There are many components involved in the process. From editing HTML codes to its contents. I believe, the most important key of SEO is useful contents, useful contents and useful contents. We can illustrate one as a car that is going downhill. If the car has more contents and its tires are properly installed, the car will get to the bottom of the hill faster than a car with less contents and improperly installed tires. Therefore, more useful contents and better HTML tags are better for SEO. Once the Website is "visible", now it is time to maintain its position. It is not easier task, but it is not hard. Again, it is tidies. At the end of the day, we always need to ask ourselves if "the juice is worth the squeeze". How far are we willing to go to keep our rank on top? We can accomplish this by keeping the "audience" interested in its contents. Provide more useful contents.  Better yet, post more fresh interesting contents daily. People will keep coming back for more when they like what they see and read. Generally, Websites which provide news, reviews or personal blogs are the ones with more traffics. All in all, a Website with no audience can be considered as a "trash" of the Internet universe. It takes many working hours to be visible on Search Engines, but it requires more work to stay on top. It is wining a battle to be visible in a search engine, but keeping up the position is an on going war.

As I have mentioned several days ago, iPhone can become very helpful when it comes to productivity. Its applications provide great helps from "finding the closest McDonald's around you" to "Manage Your Monthly Budgets". As I surfed  BargainBin on April 4th, 2009, I found another great application called "Project Manager says…".

The application is a small piece of software that provides a collection of project management proverbs that will be chosen randomly from a database. Some proverbs are just entertaining and some are really worth thinking about and sometimes they are even very educating. The "Project Manager says" application will conjure a smile on the lips of every stressed Project Manager … Developer: www.itemis.de Category: business

As we all know that there is no "holidays" for learning. We are all learning new things every day. Whether it is "How to peel an apple" or "How to become the best Project Manager". I know of some Project Managers from a various type of industries and am amazed of the things that they have to deal with and things that they have to learn in day-to-day bases. I am not saying that it is the best job to have, but it is one of the most fun jobs to have. According to Wikipedia,

A project manager is a professional in the field of project management. Project managers can have the responsibility of the planning, execution, and closing of any project, typically relating to construction industry, architecture, computer networking, telecommunications or software development. Many other fields in the production, design and service industries also have project managers.

As a Project Manager, you always have to try to find ways to work faster, cheaper, and more efficient. In between of all the tasks, however, you still need to have a relax moment once in awhile. Well, I believe "Project Manager says…" application can lighten your day as a Project Manager or give you an extra knowledge of "What a Project Manager Would Say". Its contents are randomly chosen from its database every time you open the application or simply hit the big-inviting-button in the middle of the screen. Once again, iPhone applications becomes more and more helpful for us to become more productive! … Well, at least, to some of us who has an iPhone …